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Just when you thought movie awards season ended with the Oscars and kudo- attention shifted to the Emmys, along comes the MTV Movie Awards to shower last year's films with golden popcorn trophies.
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Social Media - U.S. Social Media advertising revenues is projected to grow to $11 billion by 2017, driven by video and mobile social ads, according to a study by BIA/Kelsey. The increased use of native ad formats, such as Twitter Promoted Tweets and Facebook Sponsored Stories, will lead advertisers to rethink their campaign strategies. IDC predicts that social networks are gaining control over the mobile display advertising market, and have already overtaken mobile ad networks. Mobile advertising is expected to grow to $7 billion in 2013, up from $4.5 billion in 2012. when social networks were responsible for 52% of the mobile display revenues.
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Last week, we discussed how Grouping is the first of four things we should consider before over-targeting without sufficient data and testing. This week we will look at the second consideration: How Referring Traffic data may trump over-targeting when considering how best to serve our advertisers.
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Another year, another Upfront press conference from the executives at GSN.
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We've seen some unsurprising headlines in the press recently. Media companies are going directly to advertisers, bypassing the agencies. Is this something of a trend that changes the way buying and selling is conducted? I hope not. But some things do have to change. You have all heard of a 3-legged stool. But what does it mean in the advertising business? What are the three primary foundations that allow our marketing messages to be created and reach the consumer in the way we would like to build our business?
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Google made some news earlier this week when it announced that it was bringing its high-speed Internet service, Google Fiber, to Austin sometime next year. AT&T also announced that it would follow in Google's footsteps and bring Fiber Internet to Austin.
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It's probably the most surprising thing I say to advertising professionals. "3D is huge – and it's getting bigger."
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At the beginning of "The King's Speech" Colin Firth, as the soon-to-be King George VI, stands before his soon-to-be subjects and fails miserably. He can barely get a word out. The next hour is the story of this man's struggle to break free of what binds him and stand up in a perilous moment to instill confidence in his product, Great Britain.
Read More Again we have a pair of upfront events happening last week. They involve one channel dishing out a brief pitch and lots of party, and a group of networks with no shortage of original content worth pitching about.
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www.jmyersmedia.biz. The time is ripe for acquisitions of venture funded digital media companies by large media companies, agency holding companies and even marketers. The digital media and advertising marketplace today is defined by excessive competitive overlap and redundancy. There’s an ecosystem waiting to be exploited and the price is right. Watch this week’s Jack Myers video to learn why the opportunity is now.
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It's just about that time of the year again when, as Alice Cooper would say, "school's out for summer." But for some students, "school's out forever." What does that mean? It means it's time for a graduation gift! Whether they're graduating high school or college, just about every grad needs some kind of tech gadget to prepare them for the next phase of their life. But with so many things to choose from, where do you begin? Here are my choices for the best tech gifts for that special grad in your life.
Read More Why does one advertiser select an agency that another has just fired? Most agencies have about the same capabilities. Maybe some differences in resources but not enough to cause one agency to fail while another succeeds. So what is it that creates a review for one and a satisfactory, if not laudatory, grade for another? Talent certainly is critical. But many of the same people shift back and forth from one agency to another all the time. Indications are that it comes down to relationships. Real relationships; where the agency is almost a family member to the client. A valuable and "always on" contributor to the client's business. So what is the relationship factor all about? What does it entail? Here are a few suggestions.
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