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CBS at TCA: Controversial Comedy "2 Broke Girls" Incites a Heated Exchange - Ed Martin
By: Ed Martin (01/12/2012)

CBS had been on the receiving end of much problematic buzz during the first week of the Winter 2012 Television Critics Association tour because it had revealed days ago that it was not going to present a session with its well-liked entertainment president Nina Tassler. But after days of protestations from TCA officers and members alike, the network yesterday included a session with Tassler after all.

Defining an Advertising Supply Chain - Harold Geller
By: Harold S. Geller (01/12/2012)

Players in the media business (such as broadcasters, program producers/distributors, ad agencies and commercial producers) don't believe that technologists can integrate all of their systems; in addition, many technologists don't believe that these players know, or care enough. Both are mistaken, of course. This leads to a bit of a chicken-and-egg situation as it applies to a marketing and communications supply chain, and the efficiencies they promise. A classic example of this is the slow adoption of new means of content identification, Ad-ID, with the improved flows that it facilitates.

ABC at TCA: Bitches Abound; "Cougar Town" Producers and Cast Take Matters into their Own Hands
By: Ed Martin (01/11/2012)

The most interesting event to date at the Winter 2012 Television Critics Association tour turned out not to be an official TCA activity at all. Monday night, Cougar Town executive producer Bill Lawrence rented out the bar at the Langham Huntington Hotel, the home of this tour, and invited TCA members to come by for drinks, hors d'oeuvres and casual on-the-record conversation about the many mysteries surrounding ABC's treatment this season of his show.

Fox at TCA: New Adventures in Late Night; Big Questions About "House," "Fringe," "Glee" and Ryan Seacrest
By: Ed Martin (01/10/2012)

Fox Entertainment President Kevin Reilly's session at the 2012 Winter Television Critics Association tour Sunday could have been a disaster, given the fact that he had no substantial answers to most of the questions critics and reporters had for him, many of them about the fates of several Fox series and personalities. But he pulled it off, engaging the room with the same kind of candor, honesty and good humor that worked for NBC Chairman Robert Greenblatt earlier in the tour.

Agency and Client Relationships: Fees and Services - Steve Parker, Jr.-Levelwing
By: Steve Parker Jr. (01/10/2012)

I previously wrote an article about the relationship between agencies and clients. In it, I gave six rules for building better agency/client relationships. It was well received by many in the industry and syndicated to a number of industry blogs; many of you asked for more. One very important subject that goes hand-in-hand with this topic is that of agency fees and services.

NBC at TCA : The No-Spin Zone - Ed Martin
By: Ed Martin (01/09/2012)

I have attended hundreds of press conferences at dozens of Television Critics Association tours spanning more than twenty years and I have rarely heard a top executive speak with the disarming candor that NBC Entertainment Chairman Robert Greenblatt brought to the stage Friday during his network's TCA day.

Revenge's Stalker Problem and Vampire Diaries' Big Kiss - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope (01/09/2012)

Our top moments of the week

PBS at TCA: Reaction to Romney, Blowout Performances by The B-52s and Tony Bennett and a Grand Look Back at the Career of Johnny Carson
By: Ed Martin (01/06/2012)

Whatever the broadcast and cable networks have planned for the remainder of the 2012 Winter Television Critics Association tour they will be hard pressed to top the presentations Wednesday and Thursday by PBS.

You Don't Know What You Don't Know - Shelly Palmer
By: Shelly Palmer (01/06/2012)

"You don't know what you don't know," is one of my favorite phrases. It's an admonition I take seriously. No matter how hard you study, no matter how much knowledge you acquire, no matter how much wisdom you possess – there is always more to learn.

Tots, Teletubbies and the Future of TV Measurement - Jonathan Steuer-TiVo
By: Jonathan Steuer (01/05/2012)

In late 2002, when my older daughter Josie was about 10 months old, she uttered her first sentence: "'Mote 'Tubbies!" This sentence was accompanied by a frantic pointing gesture at our 32-inch Sony Trinitron, and for those who don't speak small-child, translates to "Use the TiVo remote to put on Teletubbies right now or I'm going to have a screaming fit!"

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Timmy and Russell finally tie the knot! - Kristy Carruba
By: Kristy Carruba

Tuesday's Trivia Question: On last week's How I Met Your Mother finale, where was Ted planning to move to?

BMW, MasterCard, Audi, Hanes & more - [L]earning Media
By: [L]earned Media

If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.

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