Google Drive: Business with a Single Point of Failure - Shelly Palmer
By: Shelly Palmer
(04/27/2012)
You could think of Google Drive as Google's answer to Dropbox or Microsoft's SkyDrive or any one of a dozen cloud storage systems, but it's not. Google Drive is so integrated with Google Apps for Business, Google Docs and Google that it is destined to become the seminal point of "the" paradigm shift to business in the cloud. Or, as I like to think of it, business with a single point of failure.
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Conversations vs. Connections - Ed Keller
By: Ed Keller
(04/26/2012)
MIT Professor Sherry Turkle wrote a powerful opinion piece in this past Sunday's New York Times Sunday Review in which she draws a sharp distinction between conversations that take place face-to-face, in the real world, and connections that get made online through social networking sites.
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Banner Tips for an Automated World - AJ Vernet
By: AJ Vernet
(04/25/2012)
There is an evolution happening in the rich media space. Don't know what it is? Think rich media is stale or played out? In many ways, we do too! But, the truth is, the evolution is happening less outside of the banner and more inside of the platform. The old days are slowly fading and modern technology is prevailing, as more and more companies are launching every year offering advertisers a quick way to build dynamic, templated solutions that help us launch campaigns without having to do much work.
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The Reality of Broadcast Television - Alex Petrilli-TiVo
By: Alex Petrilli
(04/23/2012)
With the broadcast upfronts one month away, it is time for those in the business of television to face the facts – and, as with most reality television, the facts are not pretty. For the past few years, television transactions have gone on relatively unfettered despite these gory details describing the actual broadcast environment:
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The Value of Anonymity within Consumer Influence - Bonnie Kintzer
By: Bonnie Kintzer
(04/23/2012)
It's now common to talk about consumers' reliance on peer opinions, reviews and ratings online. But, we probably assume this online tendency and comfort level is rooted in the real life stock we have always put in what our friends and families have to say. Even before going online, most of us have long relied on our friends, families and circles of influence to steer us in the right direction, on products and services
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Internet Innovation - The Best is Yet to Come!
By: Jack Myers
(04/20/2012)
Although it is difficult for those born post-1990 to conceive of life pre-Internet, in the grand scheme of things, the computer is a relatively young invention and the Internet is even younger. The media and advertising industry remains embedded in Industrial Age business and organizational models. We are still in the earliest stages of Internet-based innovation and application. The best is yet to come and the application of Internet technology has just begun. Watch Jack Myers’ video commentary on Internet innovation below and at www.jackmyers.com.
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Nielsen Online Campaign Ratings - Shelly Palmer
By: Shelly Palmer
(04/20/2012)
The idea of ratings for online campaigns has been talked about for years. Some people, especially media buyers who work for brand advertisers have practically been demanding it. But how would it work? Panels, surveys, census? What would be the best methodology for such measurement and who is in the best position to do the job?
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Clout vs. Klout: Why They Aren't the Same And Never Will Be - Tony Greenberg
By: Tony Greenberg
(04/18/2012)
There's been a lot of noise lately about Klout, which creates a single numerical value designed to encapsulate your online influence.
Marketers trying to connect with social-media "influencers" love this idea of One Number to Rule Them All. Klout explicitly tries to emulate for individuals what Google's PageRank system does for website reach and reputation.
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Can comScore Knock Nielsen off Its Perch? - Steve Yanovsky
By: Steve Yanovsky
(04/17/2012)
For decades Nielsen has been the only rating service for the television industry, warts and all. It is about time that somebody challenged Nielsen in the rating business. Those of us who grew up in television, and were forced to use Nielsen as the only metric, were frustrated by their "idiosyncrasies" and lack of performance. Several attempts were made to develop an alternate measurement system, but none stuck.
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