Clout vs. Klout: Why They Aren't the Same And Never Will Be - Tony Greenberg
By: Tony Greenberg
There's been a lot of noise lately about Klout, which creates a single numerical value designed to encapsulate your online influence.
Marketers trying to connect with social-media "influencers" love this idea of One Number to Rule Them All. Klout explicitly tries to emulate for individuals what Google's PageRank system does for website reach and reputation.
Can comScore Knock Nielsen off Its Perch? - Steve Yanovsky
By: Steve Yanovsky
For decades Nielsen has been the only rating service for the television industry, warts and all. It is about time that somebody challenged Nielsen in the rating business. Those of us who grew up in television, and were forced to use Nielsen as the only metric, were frustrated by their "idiosyncrasies" and lack of performance. Several attempts were made to develop an alternate measurement system, but none stuck.
Celebrities, Cars and Superheroes - Greg DePalma-TiVo
By: Greg DePalma
Not just more miles per gallon, but more mileage out of its marketing campaigns than most other automakers. Case in point: How many times have you seen the Jerry Seinfeld Super Bowl NSX commercial? The thirty-second spot (with a Jay Leno cameo) has aired over five hundred times since the big game and it still keeps consumers engaged - as evidenced by an atypical LACK of fast-forwarding in TiVo households for a commercial that made its television debut more than two months ago. How many other Super Bowl ads have the utility and staying-power? VW Beetle, E*Trade, Doritos… not many more.
Newspapers Still Slow to Respond to Digital Threat
By: Jack Myers
In the 1970s, newspaper companies captured as much as 25 percent of all advertising investments. By 2020, newspapers’ share will have declined to only four percent. The importance of local community marketing has not declined, but the forces that made newspapers the most attractive and productive marketing tool have diminished. It’s not too late for newspapers to take the lead, but most remain too locked into their traditional news-first focus to respond to what their readers actually want and need. Watch this week’s Jack Myers Video Media Business Report for insights on why digital is capturing a growing share of local marketing dollars.
The Bar Room Accountants View - Rob Norman-GroupM
By: Rob Norman
Of the many changes Google brought to the ad industry was the notion that exposure without action was without value. This manifested a sales strategy for search that meant advertisers paid nothing for exposure but did pay for action. In this case a click.
Social TV Summit San Francisco Highlights
By: Jack Myers
Andy Batkin and Jack Myers presented the third Social TV Summit in San Francisco last week with an all-star lineup of speakers. The event focused on the monetization of Social TV and shared case studies of successes, as well as insights on failed social TV efforts. The next Social TV Summit will return to the Bel-Air Country Club in Los Angeles on July 19. For information visit www.socialtvsummit.com. Below are video highlights reprinted from LostRemote.com.