How Warren Buffet Will Turn Newsprint Into Gold! - Steve Blacker
By: Steve Blacker
Warren Buffet's Berkshire Hathaway has been on a newspaper acquiring tear. It recently bought most of Media General's newspapers with the exception of The Tampa Tribune. Earlier in the year Buffet bought his hometown paper The Omaha -World Herald. This will give Buffet some 60 plus local papers to play with and he will definitely use his marketing genius to turn his new newsprint into gold. Why? First off, Buffet truly understands the brand equity of local daily and weekly newspapers.
Customers "Like" Spot TV Digital Content - Don Seaman-TVB
By: Don Seaman
Let's paint a scenario for you. Imagine you wake up on January 21st of next year, and it's snowing outside. (For this particular exercise, you do happen to live where this is not out of the question, so stay with me. By the way, you also have kids.) One of the first orders of business for your morning would be to get a sense of what your particular day will bring. Is your first stop:
BlackBerry is Truly Over - Shelly Palmer
By: Shelly Palmer
I very rarely call the "time of death" of a company. It's really not my place. But, after my customer service experience with RIM (Research In Motion, the makers of BlackBerry smart devices) the other day, I think it's safe to say that BlackBerry has passed on! RIM is no more! It has ceased to be! It's expired and gone to meet its maker! It's a stiff! Bereft of life, it rests in peace! If you weren't holding it in your hand it'd be pushing up the daisies! Its metabolic processes are now history! It's off the twig! It has kicked the bucket, shuffled off its mortal coil, run down the curtain and joined the bleedin' choir invisible!! This is an ex-Parrot! Err, um ... smartphone.
Shattering Scatter - Don Seaman-TVB
By: Don Seaman
There's some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer's liking, the buyers walk away, only to come back to the same sellers later in the year— and usually will be paying more?
Hispanic Media Lead Upfront Out of Gate
By: Jack Myers
Watch Jack Myers' exclusive interview with David Lawenda, president of advertising sales and marketing for Univision Communications. During this year's Upfront presentation season, more Hispanic Media companies participated than ever before, led by Univision, and joined by its sister networks Galavision and Telefutura, plus NBCU's Telemundo, Nuvo TV, MiTu, ESPN Desportes, Tr3s: MTV, Música y Más, and several others. David explains why the sudden explosion of Hispanic media making Upfront pitches; how Upfront market economics are shaping up for Hispanic TV networks; why advertisers are shifting more money to Hispanic TV this year vs. the past couple years; and what's new and different at Univision this year. Jack Myers Video Reports are underwritten by subscribers to the weekly Jack Myers Media Business Report and can be viewed at www.jackmyers.com, Reuters Insider and YouTube.
Lessons from Kickstarter: How to Create Marketing Campaigns That Matter - SAY Media
By: Say Media
Kickstarter has become quite the phenomenon. In just three years, it has helped fund almost 50,000 projects to the tune of over $200 million. It's become a key tool for all sorts of creators - funding movies, music, video games, books, art, technology and much, much more. Pebble, a watch with an e-paper screen that runs apps from your iPhone or Android device, recently became the most successful Kickstarter project ever - raising $10 million on a $100,000 goal.
Facebook: Translating Value Into Wealth- Shelly Palmer
By: Shelly Palmer
Facebook is going public today. The share price is set at $38, which should put approximately $18.4 Billion dollars into Facebook's treasury, and value the company somewhere in the $104 Billion neighborhood. No matter who you are, that's big money.
The Cluetrain Manifesto Revisited: Past is Prologue, Part 3 - Ed Keller
By: Ed Keller
As part of our research we looked at the history of word of mouth and social influence, and were Ed Kellerreminded that the past is indeed prologue. My first blog on this topic, reviewed the seminal work of Columbia Professors Paul Lazarsfeld and Elihu Katz – Personal Influence. Part two discussed the origins of word-of-mouth advertising in the 1960s and its relevance to today. In this third and final