Hertz: An Unqualified Success in Customer Service - Shelly Palmer
By: Shelly Palmer
A few weeks ago, while cruising the highways of Southern California in the Ford Mustang GT500 I rented from Hertz, I was forced to skip two unmanned tollbooths. As crimes and misdemeanors go, this loathsome act probably would not have landed me on the "most wanted tollbooth skipper" list. But I hated the fact that I owed California $2.50 ($1.25 for each toll), and I wanted to do the right thing. I also knew that both tollbooths took a picture of me and my license plate, so there was no way I was going to get away with my heinous crimes.
How the Cloud Will Change Marketing
By: Jack Myers
The cloud is putting online marketing and publishing on a course of steroids. It’s the marketing department that stands to benefit the most from cloud technology. The cloud basically takes Internet marketing and content publishing and puts it on a course of steroids. Jack explains what marketers need to know about the cloud in this week's free video report. Subscribers to the Jack Myers Media Business Report can read much more about how the cloud will change marketing and advertising and read Jack's ten most interesting digital advances at jackmyers.com. Order Jack's new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World at amazon and other booksellers.
The New American Settler - Don Seaman-TVB
By: Don Seaman
If there's one thing that's unmistakable and ingrained about being an American, it's a certain amount of wanderlust. Most of our ancestors who chose to come to this country did it in search of a better life in a new place. We come to find our own place, to settle and raise a family on our own land. Like seeds, there are some that stay close to their origin, to nurture the same place. But there are others who catch the wind to spread out, taking root in new places
2010-2020: Europe's Transformation Decade – Part Two - David Houle
By: David Houle
In the last column I wrote about the fact that humanity has entered the Transformation Decade and then defined transformation. I also wrote about Legacy Thinking and how we all tend to live in the present and look ahead to the future through the conceptual filters of the past. Both concepts were relative to the reality that is Europe today.
Yahoo! Hacked: What You Need To Do Now - Shelly Palmer
By: Shelly Palmer
Last month 6.5 million LinkedIn passwords showed up on a Russian website. Just now, 450,000+ Yahoo! usernames and passwords were published by a hacker group called D33Ds. On one hand, you want to think that Yahoo! is on top of its own cyber-security. On the other hand, you know its not. So, what do you need to do now?
Six Major Consumer Trends in Social Media - Graeme Hutton-UM
By: Graeme Hutton
Social media recently reached a major tipping point – not in its number of users but the way consumers use social media. The fundamental difference in consumption between social media and mainstream media can now be summed up in one word: "active". Until now, all media outlets have principally been consumed passively, e.g. watching TV, listening to the radio, seeing a poster, etc. And until now, social media predominant pursuits were similarly passive: watching a video on YouTube, visiting a friend's social network profile, reading a blog, etc. For the sixth successive year, UM has tracked social media consumption across the world in our study called Wave. This year's study, Wave 6, has witnessed a distinct set of six trends emerging in the U.S. that clearly depicts an "active" social media user:
Advertising vs. Word of Mouth in the Presidential Election - Ed Keller
By: Ed Keller
Everyone is talking about the massive amount of money that will be spent on advertising during this presidential election. But a recent article in the New York Times illustrates that advertising alone will not win the campaign, and that organized, person-to-person persuasion remains critically important.
Buy My New Book Today.... Please
By: Jack Myers
Buy my new book during this three day surge July 11, 12, 13 while special Kindle and Nook pricing is available - only $9.99. I need your support to spike sales... but most importantly the book is very valuable and important reading, especially if you have college age children or employ recent college grads. See comments from Sir Martin Sorrell, Ken Burns and others below.