Cluttered Digital Video Advertising Landscape - Video Report
By: Jack Myers
In the media and advertising business, Inertia in the face of change is a powerful force. With all the chaos, conflict and competition in the media business today is it any wonder that both advertiser and agency executives revert to their tried-and-true practices, investing the majority of their video ad budgets into trusted and reliable broadcast and cable networks? The more options that emerge, the stronger the traditional players become. Watch this week’s Jack Myers video for insights on the expanding digital video marketplace and why TV networks still dominate.
Wible's Weekly - YouTube Reinvestment, New TV Windows, and MVPD Debate - Janney/MediaEntertainment
By: Tony Wible
Digital Content Resale – According to a WorldPay survey, over half of US and UK consumers want options to resell their digital content and about 15% believe it is legal to do so. The survey suggests there could be demand for disruptive digital resale markets. The study notes that the current legal boundaries are blurry and need to be clarified and possibly modified in order to give consumers the control they are accustomed to with physical products. When it comes to video games, an NPD study still shows that physical games are still preferred by 62% of consumers, although this is down from 65% in 2012.
Upfront Update: VEVO's Grand Newfront Slam - Simon Applebaum
By: Simon Applebaum
One year ago, online music video service Vevo was on track to be the best presentation of the first Digital Content NewFronts week. A misguided, extended panel session derailed an extremely well-conceived and paced effort, just before a closing performance by John Legend (one of last year's best at any upfront). Would history repeat itself last Thursday eve?
The Platinum Age of TV and the Buzz -- All the Buzz -- That is Driving It - Ed Keller
By: Ed Keller
Wired magazine declared that we are witnessing "The Platinum Age of TV" in its April cover story. This boom time for quality TV, it says, is powered by a "hyper-social, data-driven" approach to new show creation and promotion. "It all adds up to a potentially thrilling new era for television, one that values shows that spark conversations, not just those that hook us for 30 minutes."
Growth of the Multigenerational Hispanic Household - Nancy Tellet-Tr3s
By: Nancy Tellet
This month Tr3s, the contemporary entertainment destination for Hispanics in the U.S., unveils key findings from its new comprehensive study, "Hispanic Adult Millennials Living The Next Normal: Age of Uncertainty" to delve into the key fundamentals shaping millennial impressions, memories and emotions that speak to the uncertainty of young adulthood in today's world. The study translates broad themes into the daily lives of U.S. Hispanic Millennials 18-29, XERs 30-39 … and their families.
Is Programmatic Buying and Selling Inevitable? - Hank Close
By: Hank Close
I continue to be struck by the divide between the TV and digital worlds as regards programmatic buying. When I think of TV networks’ stance, I’m reminded of those awful high school dances and the brave few moving their feet, outnumbered by the queue with their backs against the wall, waiting for a better moment that never arrives.
Best Tech Gifts for Mother's Day - Shelly Palmer
By: Shelly Palmer
Mother's Day is just around the corner (it's Sunday, May 12 this year) … now, I can tell you from personal experience that you should probably buy the significant female in a matriarchal role in your life jewelry, wife or mother a nice piece of jewelry for Mother's Day, and the kids should get her, um ... jewelry. You need flowers (nice ones) and a card of course. But – on the outside chance that you enjoy an enlightened relationship with your mother, and are willing to give her something awesome and cool, here are my picks for the best tech gifts for mom.
In the Analytic World of News, Brands Still Matter - Josh James-Domo
By: Josh James
Ten short years ago, the news business was a monopoly, with editors running command and control of the news we received. Content production was based on an editor's judgment of what was important. There was no real-time way to know which stories were read the most or had the biggest impact.