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Twitter, Facebook & Social TV: The Heartbeat of Television
By: Jack Myers
(12/06/2011)
Twitter wants you to consider it the heartbeat of the television industry, the EKG of attention around a TV show.
Social TV may be the greatest game-changer the advertising and television business has ever seen. Its impact will resonate across all TV networks, studios and producers, talent, digital content developers and program marketers. New models will need to integrate engagement values into all facets of the development, creation, production, distribution and measurement of video content. Organizations will be challenged. View this week’s Jack Myers Video Report below, for insights from the recent Social TV Summit and to view video clips from the Social TV Summit, visit SnappyTV.com..
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A Powerful Ad Medium That Will Soon be 150 Years Old & is a Well Kept Secret - Steve Blacker
By: Steve Blacker
(12/06/2011)
Its ABC audited magazine has a sub price of $40 and an astounding 81.4% long time renewal rate. With a highly targeted circulation of 150,000; this magazine reaches more key decision makers who influence defense & national security and the economy & finance than either Harpers or The Atlantic. Of note Harpers has 33% more circulation and The Atlantic is three times this publication's size. That's according to a recent Erdos & Morgan Opinion Leader Study. That same study shows this magazine to have more credibility with its readers than those of The New Yorker, Harpers, Newsweek and Time, to mention just a few.
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Carrier IQ: The Spy In The Machine - Shelly Palmer
By: Shelly Palmer
(12/02/2011)
Software that tracks each key you press on your smartphone is installed on millions of mobile devices including Android, Nokia, RIM and older Apple Devices. The software called Carrier IQ records everything from keystrokes, web history and text messages then sends the information back to your carrier. It cannot be uninstalled and may very well be in violation of Federal wiretap laws.
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The Impact of Internet Copyright Regulations on Early-Stage Investment: A Quantitative Study from Booz & Co.
By: Booz & Co.
(12/01/2011)
A large majority of the angel investors and venture capitalists who took part in a groundbreaking Booz & Company study say they will not put their money in digital content intermediaries (DCIs) if governments pass tough new rules allowing websites to be sued or fined for pirated digital content posted by users. (DCIs are the companies that provide search, hosting, and distribution services for digital content such as YouTube, Facebook, SoundCloud, eBay, and thousands of others.)
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