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Traditional Media Is Social's "Rock in the Pond" - Ed Keller
By: Ed Keller
Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating the impact of your investment by as much as 40%. You'd be pretty upset.
Online Video Ad Dollars Flowing to TV Nets
By: Jack Myers
Over the next several months and years there will be an explosion of online and mobile video advertising inventory. While video sites like YouTube and VEVO capture most of the attention from advertisers and investors, broadcast and cable network companies like CBS, Disney, Comcast/NBCU, News Corp., Viacom, Time Warner, Univision and Discovery are poised to capture more than half of marketers' spending on digital video advertising. In this week's video report, I share insights and details on the exploding digital video marketplace and discuss the challenges that this new digital video marketplace is presenting to advertisers, agencies and media companies. In my confidential subscriber report at www.jackmyers.com, I explain why digital video will be the catalyst for a new wave of disruption in the advertising business and not everyone will survive.