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Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating the impact of your investment by as much as 40%. You'd be pretty upset.
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In a recent video by Jack Myers, Google ad sales won top honors in a Jack Myers annual survey of the highest performing media sales groups for quality of sales organization and sales support.
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Over the next several months and years there will be an explosion of online and mobile video advertising inventory. While video sites like YouTube and VEVO capture most of the attention from advertisers and investors, broadcast and cable network companies like CBS, Disney, Comcast/NBCU, News Corp., Viacom, Time Warner, Univision and Discovery are poised to capture more than half of marketers' spending on digital video advertising. In this week's video report, I share insights and details on the exploding digital video marketplace and discuss the challenges that this new digital video marketplace is presenting to advertisers, agencies and media companies. In my confidential subscriber report at www.jackmyers.com, I explain why digital video will be the catalyst for a new wave of disruption in the advertising business and not everyone will survive.
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In years ahead, people might look back at the events of last Friday afternoon as watersheds for interactive TV and new channel development, if Google gets its aims straight.
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Thursday's Trivia Question : In last night's season finale of Modern Family, what was Phil Dunphy's Mom's name?
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