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The Bar Room Accountants View - Rob Norman-GroupM
By: Rob Norman
Of the many changes Google brought to the ad industry was the notion that exposure without action was without value. This manifested a sales strategy for search that meant advertisers paid nothing for exposure but did pay for action. In this case a click.
Social TV Summit San Francisco Highlights
By: Jack Myers
Andy Batkin and Jack Myers presented the third Social TV Summit in San Francisco last week with an all-star lineup of speakers. The event focused on the monetization of Social TV and shared case studies of successes, as well as insights on failed social TV efforts. The next Social TV Summit will return to the Bel-Air Country Club in Los Angeles on July 19. For information visit www.socialtvsummit.com. Below are video highlights reprinted from LostRemote.com.
AT&T Nokia Lumia 900 Windows Phone Review - Shelly Palmer
By: Shelly Palmer
On April 8 Nokia will bring its Windows Phone Lumia 900 to AT&T for only $99.99. It integrates seamlessly with Microsoft Exchange, and the Windows Phone 7 interface is an effortless one. The user experience of this Windows phone is decidedly different from Android and iOS, and if you're all-Microsoft the way many iPhone users are all-Apple, and many Android users are all-Google, this phone will work for you.
Idea Meets Reality: How to Help Idea Companies Prep Their Creative for Bidding - AJ Vernet
By: AJ Vernet
2012 will be the year we say that the little guy had a very large voice. It's no surprise that over the last few years, our agency system has become more and more fragmented. Clients are choosing to work with smaller, more specialized and strategic creative shops over the large holding corporations. And more individuals have started agencies and strategic consulting firms in the last 24 months than perhaps in the last decade. At Rey, we've seen it ourselves. The core of Rey's agency client base has transitioned from larger shops to predominantly smaller shops with teams of fewer than 20 people.
Always On: Proof Consumers Are Enslaved and the Consequences for Brands - Graeme Hutton-UM
By: Graeme Hutton
We've all been culpable at one time or another. We have glanced at our smartphone in a business meeting, or other sensitive occasion, to check our emails or social media when we know we shouldn't have. But why do we do it? Why do we feel compelled to sneak a peek at our phone even when we know it's rude while in the presence of others or it may cause us to lose our concentration in a critical meeting. This is the world of "Always On". "Always On" is the concept of our being in constant proximity to our smartphone, computer, or tablet where we feel a frequent inner urge to look and check in with that technological device which is always close to hand.
Upfront Update: Toon at 20 - Simon Applebaum
By: Simon Applebaum
Hard to fathom that Cartoon Network is now a TV world twenty-something. Or that one of Ted Turner's last contributions to channeldom, circa 1992, started as a classic animation showcase, and flourishes now as home to some of the genre's more inventive series, while incorporating live-action kidvid. Along the way, Cartoon gave birth to Adult Swim, now taking up most of the network's primetime and all of late night/early morning. No surprise then, that Cartoon's event would feature some anniversary material.