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Maximizing a Super Bowl Ad's Word of Mouth - Graeme Hutton-UM
By: Graeme Hutton
(02/01/2012)
Have you ever wondered how to maximize the word of mouth from your Super Bowl ad? The Super Bowl remains the most watched annual TV event in the United States – an average of 44% of all homes watched last year. It's not so much a TV show as a major cultural phenomenon. Its ability to boost a brand's word of mouth has reached almost mythical proportions ever since Apple's 1984 commercial heralded the launch of the Macintosh computer.
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2012 Advertising & Marketing Spending Forecast
By: Jack Myers
(02/01/2012)
Marketers’ spending on advertising and communications is forecast to increase only .9 percent this year according to a new report being released next week at jackmyers.com. Total 2011 marketing and advertising spending was flat year-to-year, down from my original forecast last January of 1.4% growth. For the past 25-years, Myers Report’s economic forecasts of advertising and marketing investments have been considered the industry’s most thorough and accurate. We provide the only economic report that incorporates all 62 advertising and marketing categories. View this week’s Video Media Business Report for preliminary insights from our report – including data on digital, TV, magazine and newspaper spending.
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