JackMyersThinkTank - Jack Myers

Featured MediaBizBloggers

Pages: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75

Breaking Bad's Trainwreck and Al Roker Throws Matt Lauer Under the Bus - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope (08/20/2012)

What were your top moments?

Attention: SEARCH and SIN - Shelly Palmer
By: Shelly Palmer (08/16/2012)

I attended an extraordinary event this week hosted by Joe Polish and Peter Diamandis. Speakers included household names such as Steve Forbes, Ray Kurzweil and Arianna Huffington and some remarkably brilliant people you may not be familiar with. You can check out what Joe and Peter put together at http://www.geniusnetworkmastermind.com/

Greatest Threat to the Ad Business
By: Jack Myers (08/14/2012)

The following is excerpted from Jack Myers new best-selling book Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World. The book focuses on "Internet Hooked UpPioneers" – also called the Hooked Up Generation -- born 1991-1995. They are the first generation of college students to grow up with the Internet and the first to cross the chasm from the pre to the post-Internet Age. The following is excerpted from Chapter 23: Marketing and Internet Pioneers. For more information visit www.hookedupgen.com and visit www.amazon.com for more excerpts and the full table of contents

Mobile Advertising: The New Marketing Imperative - Dan Hodges
By: Dan Hodges (08/13/2012)

Since 2008, we have witnessed the meteoric growth in consumer adoption of smartphones and on a lesser scale, tablets. The growing ubiquity of smartphones reminds me of the early days of high-speed, broadband Internet service in that they are both examples of technological advances unlocking and unleashing a fundamental shift in how consumers use technology to enhance quality of life.

Global Champions, Homegrown Heroes - US Olympic Athletes Spur Local Television Viewing - Stacey Lynn Schulman-TVB
By: Stacey Lynn Schulman (08/13/2012)

Every two years, we watch with pride as our young athletes compete against the world's best contenders for Olympic glory. Perhaps because the essence of Olympic excellence – strength, courage, hard work – so closely echoes the tenets of our national character, Americans flock naturally to the media coverage. These Olympic Games are no exception. NBC's coverage of the Olympic Summer Games has already attracted a record-setting audience of its own -- 32 million average nightly viewers over the first 14 nights .

The Socialympics? Nope. Just Social and Olympic - Shelly Palmer
By: Shelly Palmer (08/10/2012)

Everyone seems to want to talk about how social media is impacting NBC's Olympic coverage. "Look at the velocity of tweets!" "Look at the ratings!" "Twitter must be helping raise awareness and therefore impacting ratings." "Social media is the secret to saving appointment television viewing!

Altering the Fundamental Nature of Advertising
By: Jack Myers (08/09/2012)

Our business needs a radical overhaul. Over the next two decades, completely new and unimagined relationships between marketers and consumers will evolve, altering the fundamental nature of advertising and communications. Watch this week's Video Media Business Report to learn more about these relationships and how you can better compete in this new world.

Less Is More: Shorter Messaging Is Proven with Nielsen's Neuro-Compression Technology - Kal Liebowitz-KSL Media
By: Kal Liebowitz (08/08/2012)

CBS is using the technology of "neuro-compression," and working with Nielsen NeuroFocus CEO Dr. A.K. Pradeep to figure out ways to reduce filler in advertising to get to the core message and create a more "effective, better product" with much of the focus now on TV spots.

How Coke and Pepsi are Defining the Future of Marketing
By: Jack Myers (08/07/2012)

The following is excerpted from Jack Myers new best-selling book Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World. The book focuses on "Internet Pioneers" – also called the Hooked Up Generation -- born 1991-1995. They are the first Hooked Upgeneration of college students to grow up with the Internet and the first to cross the chasm from the pre to the post-Internet Age. The following is excerpted from Chapter 23: Marketing and Internet Pioneers. For more information visit www.hookedupgen.com and visit www.amazon.com for more excerpts and the full table of contents

Facebook: When You're Down and Troubled - Rob Norman
By: Rob Norman (08/06/2012)

It can't be all fun all the time at Facebook right now. The bloom has gone off the rose and like so many things in life it proves that it's easier to live outside of the public gaze, particularly when that gaze includes every professional and amateur stock analyst alive.

JackMyersThinkTank Commentary Archives

April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012

See all Archived Material

MediaBizBloggers.com

Ellen Stages a Friends Reunion, SVU Goes Out with a Bang - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope

What were your top moments?

Is On Demand Ready For Primetime Anytime? - Charlene Weisler
By: Charlene Weisler

The recent B&C On Demand Summit offered insights into what is being done well, what we can do better and what still needs to be accomplished in the On Demand arena.

Click Here for Membership Information

Featured MediaBizBloggers

JackMyersThinkTank Commentary Archives

See all Archived Material

MediaBizBloggers.com

Site Links

About Jack Myers

Upcoming Speaking Engagements