Dr. Stephen Woo, President of Samsung Electronics' Device Solutions, on Innovation - Levi Shapiro
By: Levi Shapiro
Semiconductors are big business. In fact, chips represent $30 billion of Samsung's estimated $140 billion revenue. Despite their rivalry in Smartphones, Apple is Samsung's largest applications process customer and uses various components such as semiconductors and display products (see the Quarterly Application Processor Market Share Tracker from Strategy Analytics) "Samsung semiconductor is not fighting against Apple", says Dr. Stephen Woo,
Personal Facebook Cleanse - Shelly Palmer
By: Shelly Palmer
I was thinking about a juice cleanse ... everyone is doing them ... they are all the rage. Of course, my doctor talked me out of it. He told me that my liver was healthy and that was its job. He went on to emphatically state that there was no truth to the marketing mythology about detoxification through juice. Bummer ... I thought it sounded awesome.
Upfront Results Suggest Positive Network TV Outlook
By: Jack Myers
The health of the national TV industry is considerably better than several media agencies anticipated prior to the Upfront, but slightly less healthy than forecast by many Wall Street analysts, based on a new report published this week by Jack Myers Media Business Report. Watch this week’s Video Media Business Report for details. Myers’ detailed Network TV Upfront inflation Report, including multiple categories and spending-by-dollars data, is available to subscribers at JackMyers.com.
Digital Advertising's Geography Test - Don Seaman
By: Don Seaman
The digital footprint just got a little…smaller. Borrell Associates, the digital media advertising research company, recently announced that they have developed 513 "DMRs" (Digital Marketing Regions) across the country to help to measure spending in digital advertising on a local level.
Make Your Brand Story E.P.I.C. And Consumers Will Follow - Marc Klatzko
With the ongoing softness in the economy it's no surprise that brands are looking for any edge possible to maximize every marketing dollar they spend to increase market share. In that regard, every consumer interaction with a brand should be an invitation to dig deeper and go from a passive recipient to an active participant. It should be a welcome diversion from the everyday - one that intrigues, entertains, stimulates conversation and creates an emotional bond over time.