It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.
It's no joke that fake traffic, bogus publishers and invisible Web visitors are real threats to legitimate digital media companies, publishers and the brands that advertise online. A recent headline in AdAge put a fine point on it: The Amount of Questionable Online Traffic Will Blow Your Mind. And it's true - there are a lot of unscrupulous ad exchanges chasing bogus clicks and trading in junk page-views. So much activity, in fact, that it has its own acronym now: NHT (Non-Human Traffic). But there's also a simple fix – and it doesn't involve sophisticated fraud algorithms or new technology to thwart bots. And all of us can make it happen.