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Classic Jack: Social Network Predictions from 2004
By: Jack Myers (12/19/2011)

In February 2005, I headlined my commentary "Online Social Networks are Hot New Killer App." A year earlier, I predicted the investment by several leading online companies in social networks, focusing on the work being done by Google and MSN. Here are highlights from those commentaries, providing a fascinating perspective on the success of what was called "theFacebook.com" in 2005 and the failures of MSN, Google, AOL, Yahoo! and others to capitalize on their early efforts and recognition of the market opportunity. I occasionally publish Classic Jack commentaries to provide insight into the current state of the industry and as context for my contemporary reports that forecast and predict future industry developments.

Barbara Walters Touches Trump's "Onion Loaf" and Horror Story's Brutal Birth - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope (12/19/2011)

Top Moments from TVGuide.com

My Favorite Gifts For Geeks - Shelly Palmer
By: Shelly Palmer (12/16/2011)

Big Data? Big Magic? Or Both? - Tom Cunniff
By: Tom Cunniff (12/15/2011)

The demand for marketing accountability is a good thing. When something costs millions of dollars a year, it's only fair to ask "are we getting anything for it?"

The Marketing Supply Chain Needs to Link Up - Harold Geller
By: Harold S. Geller (12/14/2011)

We have all heard the phrase, "A chain is only as strong as its weakest link." Truth is, in the current marketing supply chain weak links abound! To successfully create a supply chain which transforms an antiquated linear view to the more apt supply web which a more three dimensional network of partners.

If Your Digital Marketing Campaign Was A Person - Uwe Hook
By: Uwe Hook (12/13/2011)

Your digital campaign represents your company; it's the public face of your company. Just like your website, your store, your packaging, your employees, your phone tree (Let's hope you have none.) Your digital campaign might be the first encounter of a prospect with your brand. Or it might be a visit with an old friend. Have you ever looked at the personality of your digital campaign?

Virgins' Horrifying First Kiss and Mother's Big Twist - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope (12/09/2011)

Our top moments of the week:

DonorsChoose.org & CharityWater.org: Better Holiday Giving - Shelly Palmer
By: Shelly Palmer (12/09/2011)

This is the season of giving, and I just finished shooting the Shelly Palmer Digital Living Hi-Tech Holiday Gift Guide for Fox Television. It's going to air on December 16th at 10:30pm ET on Fox 5 here in NY. Check your local listings. I cover all kinds of interesting hi-tech gifts from computers to smartphone to connected television sets – but I believe that some of the best gifts we can give this holiday season are to people in need. There are thousands of worthy causes and I'm sure you have your favorites. This year, I have three organizations that I'd like you to consider:

Occupy: The Media - David Houle
By: David Houle (12/08/2011)

The Occupy Wall Street movement must be looked at from both a historical and future perspective. If you have just received your information through the main stream media of this movement you do not have a clear picture of its significance.

How to Solve the Digital Inventory Problem - Uwe Hook
By: Uwe Hook (12/07/2011)

Last week, Digiday published a story titled "Mobile's inventory glut grows".

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Timmy and Russell finally tie the knot! - Kristy Carruba
By: Kristy Carruba

Tuesday's Trivia Question: On last week's How I Met Your Mother finale, where was Ted planning to move to?

BMW, MasterCard, Audi, Hanes & more - [L]earning Media
By: [L]earned Media

If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.

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