| HOME | MEDIABIZBLOGGERS.com | WOMEN in MEDIA | HOOKED UP | MEMBERSHIP INFO | MEMBER COMPANIES | MEDIA BUSINESS REPORT | ECONOMIC FORECASTS | RESEARCH |
Style and BET divided up the upfront action in New York last Wednesday. Here's your combo recap and review of both presentations.
Read More
Although it is difficult for those born post-1990 to conceive of life pre-Internet, in the grand scheme of things, the computer is a relatively young invention and the Internet is even younger. The media and advertising industry remains embedded in Industrial Age business and organizational models. We are still in the earliest stages of Internet-based innovation and application. The best is yet to come and the application of Internet technology has just begun. Watch Jack Myers’ video commentary on Internet innovation below and at www.jackmyers.com.
Read More
The idea of ratings for online campaigns has been talked about for years. Some people, especially media buyers who work for brand advertisers have practically been demanding it. But how would it work? Panels, surveys, census? What would be the best methodology for such measurement and who is in the best position to do the job?
Read More
There's been a lot of noise lately about Klout, which creates a single numerical value designed to encapsulate your online influence. Marketers trying to connect with social-media "influencers" love this idea of One Number to Rule Them All. Klout explicitly tries to emulate for individuals what Google's PageRank system does for website reach and reputation.
Read More
For decades Nielsen has been the only rating service for the television industry, warts and all. It is about time that somebody challenged Nielsen in the rating business. Those of us who grew up in television, and were forced to use Nielsen as the only metric, were frustrated by their "idiosyncrasies" and lack of performance. Several attempts were made to develop an alternate measurement system, but none stuck.
Read More
You read a how-to-manage book and think, "That isn't quite right. That doesn't synch with the real world." You're right. How-to-manage books are often steeped in a utopian, MBA course view of corporate life.
Read More It's near the end of your obligatory two-year contract and you're all excited about upgrading to a new phone. Awesome! What's this ... an upgrade fee! Yep, for the honor of getting a new phone, Verizon is going to charge you a $30 upgrade fee.
Read More
Not just more miles per gallon, but more mileage out of its marketing campaigns than most other automakers. Case in point: How many times have you seen the Jerry Seinfeld Super Bowl NSX commercial? The thirty-second spot (with a Jay Leno cameo) has aired over five hundred times since the big game and it still keeps consumers engaged - as evidenced by an atypical LACK of fast-forwarding in TiVo households for a commercial that made its television debut more than two months ago. How many other Super Bowl ads have the utility and staying-power? VW Beetle, E*Trade, Doritos… not many more.
Read More In the 1970s, newspaper companies captured as much as 25 percent of all advertising investments. By 2020, newspapers’ share will have declined to only four percent. The importance of local community marketing has not declined, but the forces that made newspapers the most attractive and productive marketing tool have diminished. It’s not too late for newspapers to take the lead, but most remain too locked into their traditional news-first focus to respond to what their readers actually want and need. Watch this week’s Jack Myers Video Media Business Report for insights on why digital is capturing a growing share of local marketing dollars.
Read More
False Dilemma: A term of logic, wherein only limited alternatives are considered, when in fact there are more choices available.
Read More
Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.
Read More
DISH's intentions related to wireless are becoming clearer with its deal with regional wireless carrier nTelos to test a 50Mbps fixed wireless broadband service. DISH could use its spectrum along with that from CLWR (if successful in their acquisition bid) to develop a viable broadband platform. This would help DISH to remain competitive with other MVPDs that increasingly offer broadband packages that enable advanced services such as VOD, home monitoring, cloud storage, etc. This is in line with our belief that DISH will try to transition towards IPTV using its wireless infrastructure.
Read More
