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The Social Spark and Media Activation - Bonnie Kintzer
By: Bonnie Kintzer (03/20/2012)

As social media has earned a steady place in marketers' budgets and plans – considered standard rather than experimental – we see a particular trend with our clients. Not only is social always a part of the mix, it is now more than ever the spark that brings the whole mix to life. A marketing plan may not be entirely social – but beginning with a creative idea or concept, social becomes the glue, time and time again. Today, social very much leads all our marketing efforts.

Upfront Update: Bring on the Series at Nick and Hallmark - Simon Applebaum
By: Simon Applebaum (03/19/2012)

Upfront event season 2012 in Manhattan is now in first gear--a quartet of events to catch last week. We batted .500 on event catching. More about why later.

Verizon iPad 4G vs AT&T iPad 4G – Which to buy? - Shelly Palmer
By: Shelly Palmer (03/16/2012)

Some say the glass is half empty (AT&T has only 28 LTE markets), some say the glass is half full (Verizon has 203 LTE markets) – a physicist would say the glass is 100% full: half liquid, half air (4G is a marketing term, not a technical standard). Let's review.

Change That Makes Sense - Evan Shapiro
By: Evan Shapiro (03/15/2012)

For such a modern industry, the Television Business is rife with anachronisms. Despite the addition of new technologies, new viewing patterns, new story telling techniques and new voices, many aspects of television are holdovers from the Kennedy Administration.

The Pastry Economics of Television - Don Seaman-TVB
By: Don Seaman (03/14/2012)

Social Media is Word of Mouth on Steroids, or is It? Part II - Ed Keller
By: Ed Keller (03/13/2012)

I have heard it said on a number of occasions that social media is word of mouth on steroids. The argument goes like this: Whereas face-to-face conversations only reach people one-on-one or one-on-several, social media allows people to reach hundreds and often thousands of people with a single post. As a result, it has a far greater reach than word of mouth.

Johnson & Johnson's Social Conversation: Finding Your "Ways In" - ARF Insights
By: ARF Insights (03/13/2012)

Brands want to engage with customers through social media, but most have trouble figuring out how to begin. Johnson & Johnson turned to Kristi Diaz and Maury Giles of Ipsos Open Thinking Exchange to help them identify how they could enter the social media conversation in a way that people would find genuine and helpful. Diaz and Giles shared how they were able to use a research-based, consumer-centric approach to create an immersive and relevant program for Johnson & Johnson.

The Bachelor's (Fake?) Apology and Survivor's Dumbest Tribe Ever - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope (03/09/2012)

Our top moments of the week

The True Power Your Social Network - Shelly Palmer
By: Shelly Palmer (03/09/2012)

Our family wanted to do some kind of fundraiser for MSKCC. My daughter Alexis (Emma's mother) and her husband Andrew decided to invite our family and friends to join them for a charity event called, Kids Walk for Kids with Cancer because 100% of the funds received go to support Memorial Sloan Kettering Pediatric Cancer Research.

Lack of Digital Strategy & Accountability is Killing Brands - Steve Parker, Jr.-Levelwing
By: Steve Parker Jr. (03/09/2012)

We have all become heavily reliant on our mobile devices – and for great reason. Mobile phones don't just make calls anymore; they actually help us in our daily lives. In your personal life, you have bought this device so you could have the 'Power of the Best' – best technology, best experience, best of everything. So, why in your business life are you settling for something that only makes calls?

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Wible's Weekly: 3D Doubts; Mobile Ads Take Off - Janney/MediaEntertainment
By: Tony Wible

DISH's intentions related to wireless are becoming clearer with its deal with regional wireless carrier nTelos to test a 50Mbps fixed wireless broadband service. DISH could use its spectrum along with that from CLWR (if successful in their acquisition bid) to develop a viable broadband platform. This would help DISH to remain competitive with other MVPDs that increasingly offer broadband packages that enable advanced services such as VOD, home monitoring, cloud storage, etc. This is in line with our belief that DISH will try to transition towards IPTV using its wireless infrastructure.

Arbitron Ratings For All Would Be Good For All
By: Walter Sabo

The results of an open publication of all radio ratings would be new engagement from listeners and advertisers. Right now there is so much industry whining about listener apathy toward radio, positive actions would be appropriate.

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