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Owning It: Today's Woman as Influencer - Bonnie Kintzer
By: Bonnie Kintzer
Women influence us. This has always been true, at home, on the block, in the store and online. She has definite opinions and is close to the purse strings. She is loyal; she talks and she shares. And, 24/7, she has the ear of those near her. Yet, because of the new digital media mix and a whole lot of tools – the woman influencer looks totally different today than she did even five years ago.
Super Bowl Ads: It's Deja Vu All Over Again - Jane Maas
By: Jane Maas
For Super Bowl, the Wall Street Journal invited me to join a little group of advertising critics who posted comments about the commercials throughout the game. We six or seven bloggers, who included WSJ's advertising columnist, Suzanne Vranico, had amazingly diverse views, but we seemed to agree with viewers that the spots, overall, didn't have the impact of past Super Bowls.
"The Holy Grail… Supply Chain Excellence" - Harold Geller
By: Harold S. Geller
Supply chain leadership means more than low costs and efficiency—it requires an advanced ability to shape and respond to shifts in demand with innovative products and services. Value chain performance translates to productivity and market share leadership.
2012 Myers Advertising and Marketing Spending Forecast - Jack Myers Video Report
By: Jack Myers
Total marketing and advertising expenditures declined .2 percent in 2011 and are forecast to grow only .7 percent in 2012 according to a new report published this week and available to subscribers at www.jackmyers.com. Watch this week’s Jack Myers Video Media Business Report for insights from our new 2010-2020 forecasts for 57 media and marketing categories. The big winners among legacy media in 2012 will include local broadcast TV station groups like Gannett, Hearst, Belo, ABC, CBS, NBC, Univision and Fox. Cable network programmers like Time Warner, Comcast NBCU, A&E Networks, Discovery and News Corp are projected to generate significant ad revenue growth. Broadcast networks and radio companies will also have a reasonably good year in 2012. Which media and marketing categories will take it on the chin? Full 2010 to 2020 detailed data from the Jack Myers Media Economic Forecast is available to subscribers at www.jackmyers.com.
Sex on Madison Avenue - Jane Maas
By: Jane Maas
Valentine's Day is approaching, and so is the long awaited fifth season of television's Mad Men. So this seems like a good time to think about how Madison Avenue handled love in the sexy and sexist days of the 1960s.
Living the Brandon Tartikoff Legacy - Hillary Atkin
By: Hillary Atkin
The legendary television executive Brandon Tartikoff set a high bar in the industry, one that still sets a standard in the nearly 15 years since he passed away, far too young. Yes, he is always remembered fondly—but nowhere does his inspirational legacy come into clearer focus than at the annual Tartikoff Legacy Award ceremony.