We enjoyed The Great Christmas Light Fight on ABC last night. The show has four families competing each week for 50K. A guy named Michael Maloney is the judge. Never seen him before, but he's REALLY into Christmas. Michael goes around the country judging Christmas lights. Not a bad gig at all. He gets driven around by Santa in a red ‘65 Impala. First stop was Whitestone, NY, where Kevin Lynch and his family -- Tina, Tara, Tori and Timmy -- help to decorate. Kevin is a retired firefighter and 9-11 first responder. He has some crazy Christmas spirit and obviously LIVES for this time of the year.
I no longer read business books. Been there, done that for too many years. Stimulation comes from reading many other sources. My current obsession seems to be evolutionary theory. And there are few better to read than Stephen Jay Gould. I prefer him to evolutionary reductionists just as I push away from all sorts of reductionism in every field imaginable. There is a psychological matrix that all reductionists share. I just don’t fit that mold I guess. Online marketing is presently overwhelmed with marketing reductionism.