What Makes a Brand Cool? - Say Media
By: Say Media
By traditional marketing measures, Miley Cyrus' VMA performance was a huge success: it was one of the most tweeted events of the year, generating up to 306,000 tweets per minute and 4.5 million social media mentions, which is more than the blackout or the Super Bowl. Miley's just released new single jumped to the top of the Movers and Shakers list on Amazon on the news. And if you didn't know what twerking was before, you probably do now. But is any of this cool? There are so many potential ingredients for cool, and so many ways to get it wrong. Let's break it down…
Why Campaigns for the Desktop Generally Don't Work in Mobile - Ujjal Kohli
By: Ujjal Kohli
The intense ramp of mobile spending relative to desktop is a hot topic. Following the path of the consumer, smart marketers are making it their business to figure out how to market and engage on the mobile platform. Research source eMarketer says we can expect a $2 billion increase in mobile search spending in 2014, and a $1 billion increase in mobile banner spending. As an industry, we can safely say, the mobile shift is happening.
As Twitter Prepares its Public Offering…
By: Jack Myers
As Twitter prepares to go public, here's a reminder that Jack Myers Media Business Report members learned about tweeting well before it became the phenomenon it has – when we first wrote about it In May 2007, soon after it launched, featuring an exclusive interview with Twitter founder Biz Stone
Hunger Games: Catching Viewers - Alex Petrilli
By: Alex Petrilli
Katniss Everdeen continues her big screen adventure battling the State of Panem's supremacy on November 22, 2013, when the second installment in the Hunger Games trilogy, Catching Fire, opens in theaters nationwide. The second trailer for the film, released on July 20th, already has over 1.9 million YouTube views.
A Big Test for An Icon - Shelly Palmer
By: Shelly Palmer
Apple's event on the 10th was teased with the tagline, "This should brighten everyone's day." It has already drawn a powerful response. Everyone was asking the question, "Does apple still have it?" The answer is a pretty clear, "No."
Wible's Weekly - Game Changers, 4K Updates, and Online Price Parity - Janney/MediaEntertainment
By: Tony Wible
Videogame Updates – Activity around gaming is increasing, as the new console cycle nears. MSFT recently confirmed the launch date for the Xbox One (Nov-22), and also mentioned preorder activity exceeded prior consoles. DIS' Infinity has done well in its launch and retailers have commented positively on demand. Infinity could be a swing factor, not only for DIS' Interactive segment, but also for overall earnings. GME expanded its reach by going live with Kongregate Mobile, which is key to participating in one of gaming's fastest growing segments. Meanwhile, CMCSA is testing a cloud gaming offering XFinity Games (in collaboration with EA), which ties into our thesis of leveraging their broadband platform to deliver incremental services. The service will use iPads as controllers, which implies a more casual orientation to games.
Social TV: Turning Audience Energy into Brand Momentum - Graeme Hutton
By: Graeme Hutton
Even though Social TV is barely three years old as a major consumer phenomenon, it is speeding towards its coming of age. The impending launch of Social TV ratings at the end of this month will not only prove if the concept can pass muster, it also has the potential to upend the TV airtime trading market as we know it. Yet how many advertisers have considered the possible new opportunities it offers, as well as the upheaval that may hit us in the months afterwards?
The Future – You Can Lead a Horse to Water - Brian Jacobs
By: Brian Jacobs
His point could be summed up as 'what about the role played by the client'? He didn't want to be over-critical whilst making the point that if the agencies are to fulfil their potential then there does need to be a sea-change in attitude amongst those buying their services. Clients need to engage far more than they do at the moment with the whole topic of 'media' – and by 'whole topic' we don't mean limiting any conversation to the price and discount levels achieved.
Does War Impact The Advertising Marketplace? - Dan Hodges
By: Dan Hodges
Historically, there is a two-month period where it is better to lighten your brand footprint. The last major conflict to captivate American audiences was the war in Iraq in March of 2003. There was an eight-week period from the start of the war on March 17, 2003 until the end of combat operations in May 2003 where Americans were glued to their cable new networks (see chart below).
Simon Applebaum's Odds & Ends from the Passing Parade
By: Simon Applebaum
Slowly and surely, Al Jazeera America is winning viewers over to its coverage. Nielsen reports the channel averaged 23,000 in primetime the week before Labor Day, up 5,000 from the week before. Total day viewing jumped to 18,000 from 14,000. Still unclear if slowly and surely, Al Jazeera America will pick up affiliates and national advertising support.