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The Attack of the Pridefully Ignorant - Shelly Palmer
By: Shelly Palmer   (12/30/2011)

I had to take a one-day trip to Boca Raton, FL this week to attend a family event. During my trip, I met several people (of a certain age) who feigned interest in my profession. I was drawn into conversation after conversation where I had to defend the existential necessity of digital literacy. Would it be cliché for me to tell you how many of these individuals had flip phones? Would it be stereotypical to describe the number of doctors, lawyers and retired investors who have their secretaries print out their emails?

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Develop the Next - Adam Chandler-Martini Media
By: Adam Chandler   (12/29/2011)

The holiday season is a good time to reflect, give thanks and give back. Giving back can take on many forms, whether it is contributing to a good cause or helping those in need. We can also "pay it forward" in our professional lives by developing talent and providing mentorship to rising stars. You are never too young or old to start.

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"What's Out There for Performers-with-Disabilities: Resource Opportunities Available Now" - Vince Staskel-MediAbility
By: Vincent P. Staskel   (12/29/2011)

One of the perks of being involved in the promotion and production of performers-with-disabilities is to interact with some of the best practitioners of same in the industry.

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The Great Takeaways of 2011 - Simon Applebaum
By: Simon Applebaum   (12/28/2011)

Sorry, but I'm not into best of/worst of TV lists as many of my fellow journalists are, as one year completes and next year draws close. Trends and mileposts that develop over a year, impacting times ahead, are more my cup of tea.

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Are You Employable in 2012? - Shelly Palmer
By: Shelly Palmer   (12/23/2011)

Do you have community management skills? Can you set up and man listening posts? Are you an expert at setting up and processing Google Alerts? Can you cleanup, size and manipulate digital pictures and graphics? Are you a PowerPoint Ninja? Do you have more than half of the PC Keyboard macros for Excel under your fingers? Can you write a SQL query? Can you craft custom reports in salesforce? Do you have expertise in a particular kind of CRM software? Can you interpret and respond to questions regarding Google Analytics? Are you facile with FTP software? Are you a master of digital communication in your industry?

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Email Marketers Claim "Email is the New Social Media": Fact or Fiction? - Ed Keller
By: Ed Keller   (12/21/2011)

As the trade press continues to focus on the year that was in 2011 and forecasts for the year to come in 2012, social media remains a hot topic of conversation. Two reports have come out recently making the case that email remains a big and effective part of the social story.

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Favorite Books of 2011 - Uwe Hook
By: Uwe Hook   (12/20/2011)

It's the time of the year where we reflect on the year almost passed and, at the same time, we are in desperate need to find last-minute gifts. Below are a few of my favorite books of the year, insightful readings that shaped my year. (All links are non-affiliate)

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MediaBizBloggers.com

Hyper-relevancy: it’s a term we ought to get used to. It’s the foundational way that Big Data is changing the lives of digital marketers and consumers alike. In short, the data that we are now able to collect about our consumers’ behaviors online is giving us the opportunity to personalize marketing like never before.

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Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.

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