Dancing's Maks Is Mad and When Snooki Met Beavis (and Butt-Head) - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope (10/28/2011)
By: Joyce Eng & Kate Stanhope (10/28/2011)
Our top moments of the week
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Apple Television: Did Steve Jobs Crack The Code? - Shelly Palmer
By: Shelly Palmer (10/28/2011)
By: Shelly Palmer (10/28/2011)
"I'd like to create an integrated television set that is completely easy to use," Steve Jobs told his biographer, Walter Isaacson. "It would be seamlessly synced with all of your devices and with iCloud."
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At ANA Master of Marketing - Carrots and Garbage Stole the Show - Tom Troja
By: Tom Troja (10/26/2011)
By: Tom Troja (10/26/2011)
Last week’s ANA Master of Marketing was an interesting gathering in Phoenix of many of the world’s top brands and marketing minds. We heard from marketing leaders at AT&T, IBM, Kimberly Clark, Kraft, Weight Watchers, EA, Visa, Facebook and others about how they are looking beyond today and getting people involved with purpose, truth, authenticity and fun.
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Vevo & Pandora Top Annual Myers Survey
By: Jack Myers (10/26/2011)
By: Jack Myers (10/26/2011)
Music websites Pandora and Vevo have been named by advertisers as the top performing sites for value and performance among 80 online sites/sales organizations evaluated in the new Jack Myers Survey of Advertising Executives on Online Media Value and Sales Organization Performance. The results are based on advertiser and agency executives' ratings of each site and its sales organization in five evaluation categories. Pandora and Vevo topped perennial industry leaders Weather.com and Nickelodeon, followed in the survey of 200 ad executives by Hulu, gaming site IGN Entertainment, WSJ.com, ESPN.com, NYTimes.com, Google, Turner/SI.com and CNN. Other sites/organizations that were rated among the best by key respondent groups include Google, CBS Interactive and NBC-TV Entertainment. The detailed report is available to corporate subscribers to the weekly Jack Myers Media Business Report, and includes full rankings for all 80 websites across multiple respondent groups. Watch this week's Jack Myers Video Report for more insight.
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Smart Car, Smart TV - Greg DePalma-TiVo
By: Greg DePalma (10/26/2011)
By: Greg DePalma (10/26/2011)
Daimler AG launched a new Smart Car campaign this week. MediaPost covered the details in an article, Smart to Break TV Ad, outlining a media plan with spots on cable networks like Bravo, Logo, Planet Green, Discovery, Sundance, E!, and HGTV. This is a smart media plan considering the eco-friendly, urban, young target audience.
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Surviving the Crowded Cloud - Steve Rosenbaum
By: Steve Rosenbaum (10/25/2011)
By: Steve Rosenbaum (10/25/2011)
Let's face it - we've all got too much digital stuff. Old emails, multiple copies of CD's, photo libraries, .mov's, old drafts of papers. Our hard drives runneth over. And then some.
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Allstate: Turning Data Points Into Customer Understanding - ARF Insights
By: ARF Insights (10/25/2011)
By: ARF Insights (10/25/2011)
We had the pleasure to learn about how data is driving customer acquisition online from one of the leaders in the field. We interviewed Leon Zemel, EVP & Chief Analytics Officer at [x+1] on how they were able to optimize insurance giant Allstate's online media plan to drive prospects through the purchase funnel by using data-driven insights.
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Social Media is "Word of Mouth on Steroids": Or is It? - Ed Keller
By: Ed Keller (10/24/2011)
By: Ed Keller (10/24/2011)
At conference earlier this year, an executive from Facebook declared that social networking sites like Facebook deliver "word of mouth at scale." He went on to say, "This is what marketers have always tried to bottle up. The social web is finally allowing us to do that. This is word of mouth on steroids." The notion that social media is word of mouth on steroids is a comment I frequently hear others make, as well.
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Seven Lessons Learned from the Governor of Florida - Steve Parker-Levelwing
By: Steve Parker Jr. (10/21/2011)
By: Steve Parker Jr. (10/21/2011)
It was just a standard Wednesday. Not unlike any other Wednesday before it. The year: 1996, and my third day of a new job at the Fortune 500 firm Columbia/HCA Healthcare Corporation (now HCA), the largest healthcare provider in the world. It would become a day that would alter my career path dramatically, provide more experience, insight and strategic vision than any MBA program could hope to offer and lead to the birth of a fast growth company (Levelwing – INC 500), a marriage, two kids, phenomenal advice, mentorship and friendship.
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ARF Interview: John LaRocca, Vice President, Strategic Partnerships, dunnhumbyUSA
By: ARF Insights (10/21/2011)
By: ARF Insights (10/21/2011)
Set-top-box data, loyalty card data, cookie data, and more have created vast databases of customer data. While this gives marketers great opportunities to reach receptive customers, making sense of big data can be a challenge. We caught up with John LaRocca, Vice president, Strategic Partnerships at dunnhumbyUSA to get his expert opinion on making business sense of massive data sets.
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MediaBizBloggers.com
Thursday's Trivia Question : In last night's season finale of Modern Family, what was Phil Dunphy's Mom's name?
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Simon's Upfront Reviews: Univision, Telemundo, ESPN, NCM and More - Simon Applebaum
By: Simon Applebaum
By: Simon Applebaum
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