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Verizon's Share Everything Plan - Shelly Palmer
By: Shelly Palmer
Ever feel confused while staring at your cell phone bill? Of course you have. Even I've found myself scratching my head looking at bills for my family's four phones, three tablets and two mobile hotspots. In an interview this week, Verizon Wireless Director of Pricing Steve Mesnick said the company spoke to over 50,000 customers and they all want the same thing from their mobile plan: simplicity. They want all their devices on one, easy to understand bill. Data is an area where consumers are especially confused, says Mesnick. They want to be able to use their data however they want and whenever they want. And so, Verizon came up with the Share Everything plan, which aims to stop the madness that comes with the growing number of devices owned by individuals and families. Sounds good to me. Let's take a look at the details to see if Verizon has accomplished its goal.
A Surprising New Take on Today's College Students
By: Jack Myers
95% of college students are on Facebook. 47% Tweet daily. A whopping 90% shop online. Today's college students are different from the Millennials you've read about, and different marketing strategies are required to reach and influence them. They are the Hooked Up Generation. Learn more about them in this week's Jack Myers Video Media Business Report, available below, at www.jackmyers.com and at Reuters Insider.
The Art of No - AJ Vernet
By: AJ Vernet
In our world of eat what you kill, why is it that shops like ours always have to do the dirty work and stand firm as the schoolyard monitor telling everyone the honest truth of what they can do and how they can do it? Why can't agency clients just say "no" more often and stop asking for the impossible when they come to us? Because, of course, companies like ours would be out of business if they did.
Users are Getting Lazier - Uwe Hook
By: Uwe Hook
No, I'm not saying people are getting lazier.
The majority of us still work hard, try as best as possible to get ahead. What I'm saying is that all Internet users are getting lazier by the minute.
Talk to Customers Online Without Being Shut Up - Walter Sabo
By: Walter Sabo
A relationship with your ultimate customer online demands a different dynamic than one established by phone or over the sales counter. Very few companies have made the transition successfully. After studying the patterns of failure for the past five years, here are the fundamental mistakes. They may seem simple, but the results are profound:
The Focus Group of One: The Curse of Personal Experience - Shelly Palmer
By: Shelly Palmer
Most professional marketers know that it is rarely a good idea to use yourself as a focus group of one. While it is possible that your personal tastes and passions may be a perfect match for some segment of your target audience, it is very unlikely that it is a perfect match for your entire audience. This is such an obvious truth, it should go without saying.
Great Advertising Is Content - SAY Media
By: Say Media
The attention wars have been raging for years, but the battlefronts are changing. A captive audience that you can blast with intrusive advertising is a thing of the past. The Internet gives us choices. We can download our favorite shows without commercials. We can ignore or block ads, even on our favorite sites. Make no mistake about it, all advertising is now opt-in.
Watch the 'Hooked Up' Video
By: Jack Myers
Watch my new video describing the "Hooked Up" generation, a newly identified sub-set of Millennials who are poised to be the next great generation. Also below is is an exclusive excerpt from my new book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, now available at B&N.com, Amazon and other booksellers.