By: Jack Myers (06/29/2011)
Jack Myers Video Report Why No TV Nets or Magazines at Cannes Lions?
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Jack Myers Video Report Why No TV Nets or Magazines at Cannes Lions?
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Find out why our industry has reached a period in which we,re no longer inventing new digital tools, but rather advancing, implementing and applying them, and defining their best uses.
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Jack Myers Video Report $54 Billion in Digital Advertising and Marketing: Where Is It Coming From?
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Today’s daily newspaper circulation and revenue realities – in Canada, the U.S. and the U.K. – are, in fact, part of a long term trend that goes back more than half a century,” write the analysts at Communic@tions Management Inc.
Read MoreSixty years of daily circulation trends
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Jack Myers Video Report on Firing-Up Interactive TV
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Jack Myers Video Report on Broadcast Networks’ Digital Ad Revenues
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As Upfront week began I couldn't help but wonder if the annual extravaganza of presentations and parties has any real value anymore. Given that everyone attending them already knows almost everything that will be announced, why would the networks want to continue spending vast fortunes to produce them?
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The big winner in mobile content is Games, accounting for 80% of download revenue and even more from in-app purchases.But most game publishers struggle to make a living. Data from in-game mobile ad network Tapjoy points to User Interface (UI) as the key differentiator for engagement and monetization.
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