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This week’s subscriber-only Jack Myers Media Business Report explains why Turner Broadcasting inadvertently, and certainly unintentionally, personified the single most important message emerging from this season’s Upfront presentations.
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Jack Myers interviews Maureen Bosetti, EVP National Broadcast Television for Optimedia. Maureen comments on broadcast and cable, market pricing, and predicts how quickly the market will move.
Read More Jack Myers Comments on Networks Upfront Week
Read More t's Network TV Upfront Week, and once again networks will reinforce their focus on traditional series programming and will de-emphasize bells and whistles – such as their digital and value-added offerings. Three seasons ago, networks were focusing more on expanded service offerings including experiential marketing, promotional tie-ins, marketing programs, research capabilities and online extensions.
Read More Jack Myers Talks about Set To Box TV Research
Read More Jack Myers ThinkTank has gained exclusive access for our readers to a new White Paper being released this week by research firm TRA Global, outlining the dynamics, competitive overview and U.S. market structure of the of the TV Set Top Box Data marketplace.
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Jack Myers Talks about National TV Values
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What were your top moments?
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The recent B&C On Demand Summit offered insights into what is being done well, what we can do better and what still needs to be accomplished in the On Demand arena.
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