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Transparency vs. Information Asymmetry - Shelly Palmer
By: Shelly Palmer
The asymmetry of knowledge (where one party has more knowledge than the other) has been the distinguishing characteristic of profitable transactions for all of recorded history. Actually, I'm sure it predates recorded history; I just can't prove it.
What's Below a Subchannel? In Some Cases, Cable - Don Seaman-TVB
By: Don Seaman
Back in 2009 the television industry was in the full throes of opening up a fully-digital broadcasting spectrum, giving birth to a multitude of digital subchannels. At the time, there was concern that broadcasters would have to struggle to justify their dominion over this additional bandwidth.
Summit Series- Burning Man meets Davos? - Tony Greenberg
By: Tony Greenberg
Have you ever had a perfect weekend? A perfect experience? Have you ever been part of an intentional, if temporary, community built out of seemingly thin air that coalesced into a deeply meaningful and rewarding experience for the rest of its short existence? It seems Wired preempted my diatribe.
Media Industry Investors Shift to Content & Context
By: Jack Myers
VC funds are being redirected away from tech and toward content. I report on this trend in this week’s Video Media Business Report. Technology-based venture opportunities in the media and advertising space have been largely played out. Bottom line, venture capital funds will be shifting from technology to content, context, commerce and research.
New iPads for Old: A look at iPad Trade-ins - Shelly Palmer
By: Shelly Palmer
Having iPad envy or buyer's remorse? Apple's one-year iPad product cycle has many existing iPad owners pining for the newest version. Instead of letting your first or second-generation iPad become a very beautiful, very expensive paperweight, many companies are offering gift cards and even cash for trade-ins. The amount you will get for your iPad depends on many factors including its condition, capacity, color, and whether it has 3G capability or just WiFi. For the purposes of this article, I will use the popular Black iPad 2 32Gb WiFi-only model for comparison of trade-in programs through Amazon, Gazelle, NextWorth, and Apple.
Tangible Signs that iTV is on Its Way Up, Not Out - Jacqueline Corbelli-BrightLine
By: Jacqueline Corbelli
Divining the future of interactive television has been front and center to the digital ad debate, since the collapse of Canoe Ventures' iTV division a few weeks ago. Based on the volume growth and range of ways major advertisers used it to supplement traditional TV and digital ad strategies over the past year, front and center is right where it belongs. The savviest of top marketers in the US used 2011 to ramp up their use of, and activity levels within, the space and new adopters got a taste of the tremendous ROI that iTV can bring to their integrated, multi-platform campaigns.
All I Really Need to Know I Learned from Nielsen - Alex Petrilli-TiVo
By: Alex Petrilli
As my career winds its way from broadcast research analyst to grizzled audience research veteran I am grateful for the lessons I have learned along the way. From my first boss I realized that the three hour lunch break is probably not as productive as she wanted others to believe. I was also taught, the hard way, that although you may be imminently qualified for a promotion you may not be given the opportunity. I also learned from a sales manager that skinny dipping in front of clients was perhaps not the best career move. Another story for another day!
Economic Collapse in the Emerging Digital Space?
By: Jack Myers
Is the littered landscape of overly funded digital companies in danger of overload? I explore this question in this week's Video Media Business Report. I am predicting an economic restructuring of the digital media industry that will redirect venture funds to start-ups focused on education, energy, commerce, gaming and content. Value investors are shifting their emphasis away from the venture market and toward legacy media companies that have strong established businesses with digital growth layered on. View below.
The Need for Calm Technologies - Uwe Hook
By: Uwe Hook
2012 was supposed to be the year of stalking apps for the hyper-networking types: Glancee, Highlight, Banjo -- you name it. Once we arrived at SXSW, we would use these platforms to meet new people, find new connections. A funny thing happened.
"Game Change" – Moore, but Less - Don Seaman-TVB
By: Don Seaman
HBO's movie adaptation of the book "Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime" focused its narrative upon Sarah Palin's virtual takeover of the 2008 election. "Game Change" had a lot of things in its corner to make for a great story – a polarizing central character, political intrigue, an everyman story, and a star-studded cast. But like many political campaigns, there's a flaw that must be overcome.