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If I had watched the game, though, I'm pretty sure that almost all the commercials would have been for products for men: beer, financial services, cars and shaving cream. And therefore all those commercials would have been created by men, as well. How do I know that? In those days, women were excluded from these male enclaves.
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Our top moments of the week:
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The Shelly Palmer School of Connected Living has one primary thesis: "Technology is good." I believe that all technological progress is good and that the story of the evolution of mankind is inextricably linked to the story of the evolution of our technology. We are tool builders, and we are tool users. It is, in large measure, what separates us from virtually every other species in the known universe.
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With 2011 behind us, we thought it would be a good time to take a step back and reflect on the changes in the digital media and marketing industry over the last year. Here is our perspective on the recent trends and our future outlook in this sector:
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If you're like me, Facebook is both a blessing and a curse.
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Under the title "More gain, less strain: Optimizing marketing partner performance and value in a digital world", the CMO Council published an analysis of how marketers are optimizing marketing partner performance and value in a digital world.
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Read More Choosing to not understand how the Internet works is no longer an acceptable option, especially for those tasked with regulating it. The late Ted Stevens made Congress's ignorance of the World Wide Web famous when he said the Internet isn't a dump truck, but a series of tubes. This statement was made in 2006, but its replays on YouTube echo a lack of understanding that was brought into the spotlight this week.
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Change is not about being irresponsible, reckless, or careless. And while lives are not at stake, livelihoods are. If you are not successful, jobs will be lost. Mortgages and retirement and college funds will be affected. This is not a game. Driving change is about driving success and is serious. You know that. You're playing with your reputation and future too. Or you'd better be.
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There weren’t the usual huge, splashy announcements at last week’s Consumer Electronics Show in Las Vegas but advertisers like Unilever and P&G each brought executives from around the world and all the major media agencies and agency holding companies were well-represented and CES demonstrated that the applications for media and marketers are becoming more opportune. This week’s Jack Myers Media Business Video Report shares CES highlights. Subscribers to the weekly Jack Myers Media Business Report e-mail can visit www.jackmyers.com for a more detailed CES analysis.
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It's just about that time of the year again when, as Alice Cooper would say, "school's out for summer." But for some students, "school's out forever." What does that mean? It means it's time for a graduation gift! Whether they're graduating high school or college, just about every grad needs some kind of tech gadget to prepare them for the next phase of their life. But with so many things to choose from, where do you begin? Here are my choices for the best tech gifts for that special grad in your life.
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