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Published: June 14, 2011 at 10:01 AM GMT
Last Updated: June 14, 2011 at 10:01 AM GMT
Today’s daily newspaper circulation and revenue realities – in Canada, the U.S. and the U.K. – are, in fact, part of a long term trend that goes back more than half a century,” write the analysts at Communic@tions Management Inc. (email@example.com) CMI’s excellent white paper outlining these long-term trends, the implications and CMI’s perspectives for the future of the newspaper industry are available exclusively to subscribers to Jack Myers Media Business Report. Subscribers can download the PDF version at http://www.jackmyers.com/commentary/jackmyers-think-tank/Sixty-Years-of-Daily-Newspaper-Circulation-Trends.html?c=n. CMI suggests we are coming to “the end of the ‘Century of Mass Media’ and we now are in an era in which new and old media are competing for our attention, in which we have the luxury of both the “mainstream” and the “alternative”. But we have to consider what the alternatives might look like if, or when, the mainstream is gone or much diminished.” Click here to download the full CMI report.
Jack Myers can be reached at Jack@mediadvisorygroup.com. JackMyersThinkTank is free and underwritten, as part of MediaBizBloggers.com, by subscriptions to Jack Myers Media Business Report (www.jackmyers.com). Subscribe free to all MediaBizBloggers reports at www.MediaBizBloggers. For Jack Myers Media Business Report subscription information visit www.myersreport.com or contact Jack Myers at Jack@mediadvisorygroup.com. Jack Myers and Media Advisory Group provide details on all underwriters and companies in which we have an investment at www.jackmyers.com.
Should Digital Out-of-Home media be rebranded as Public Video? That was the suggestion of Digital Place-Based Advertising Association Chairman and Zoom Media CEO François de Gaspé Beaubien at last week’s DailyDOOH (Digital Out-of-Home) Investor Conference. He boldly called for a complete out-of-home rebrand and recommended that the medium change its name to Public Video in order to tap into digital ad spend. If online video is the fastest growing segment, he argued, then why not infiltrate that domain? Public video is direct, concise and reflective of the media, de Gaspe Beaubien pointed out.Read More
National Geographic Channel, a network that in recent years has become known for its uncommonly creative publicity and promotion practices, faces just such challenges in the month ahead when it will debut “Eat: The Story of Food,” a three-night, six-hour documentary miniseries beginning Friday, November 21 that should leave sated anyone hungry for fresh information and fascinating historical footnotes about the title subject, and two new ongoing half-hour series, “Eric Greenspan is Hungry,” in which the celebrity chef travels around the country in search of the best meat, poultry and shellfish recipes, and “Chug,” a series in which comedian and TV host Zane Lamprey travels the world sampling the finest cocktails (and some interesting cuisine). “Greenspan” and “Chug” debut on Monday, November 24.Read More