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Published: June 14, 2011 at 06:50 PM GMT
Last Updated: June 14, 2011 at 06:50 PM GMT
Today’s daily newspaper circulation and revenue realities – in Canada, the U.S. and the U.K. – are, in fact, part of a long term trend that goes back more than half a century,” write the analysts at Communic@tions Management Inc. (firstname.lastname@example.org) CMI’s excellent white paper outlining these long-term trends, the implications and CMI’s perspectives for the future of the newspaper industry are available exclusively to subscribers to Jack Myers Media Business Report. Subscribers can download the PDF version at http://www.jackmyers.com/commentary/jackmyers-think-tank/Sixty-Years-of-Daily-Newspaper-Circulation-Trends.html?c=n. CMI suggests we are coming to “the end of the ‘Century of Mass Media’ and we now are in an era in which new and old media are competing for our attention, in which we have the luxury of both the “mainstream” and the “alternative”. But we have to consider what the alternatives might look like if, or when, the mainstream is gone or much diminished.” Click here to download the full CMI report.
Jack Myers can be reached at Jack@mediadvisorygroup.com. JackMyersThinkTank is free and underwritten, as part of MediaBizBloggers.com, by subscriptions to Jack Myers Media Business Report (www.jackmyers.com). Subscribe free to all MediaBizBloggers reports at www.MediaBizBloggers. For Jack Myers Media Business Report subscription information visit www.myersreport.com or contact Jack Myers at Jack@mediadvisorygroup.com. Jack Myers and Media Advisory Group provide details on all underwriters and companies in which we have an investment at www.jackmyers.com.
TV viewers have certainly demonstrated what’s most important to the American public. The State of Union speech from the President drew not quite 32 million viewers. College football’s playoffs and championship drew, respectively, 28m each for the playoffs and 33m+ for the Monday night championship. But America loves the NFL most … New England v. Indianapolis drew 42m+ while Green Bay v. Seattle drew almost 50m. Give or take a few.Read More
Media agencies have failed to convince the mass of clients of the value of planning. This matters as planning is essential (all agree), and so it has to be paid for somehow. And that’s where we move into the world of kick-backs, rebates, and more recently digital deviousness. If anyone doubts the evolution of the old model then a look through the holding companies’ public statements is instructive. This good piece from ID Comms quotes from the 2013 WPP Annual Report: “The Group receives volume rebates from certain suppliers for transactions entered into on behalf of clients.” It may not be new, but it’s now official.Read More