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Published: June 14, 2011 at 05:54 AM GMT
Last Updated: June 14, 2011 at 05:54 AM GMT
Today’s daily newspaper circulation and revenue realities – in Canada, the U.S. and the U.K. – are, in fact, part of a long term trend that goes back more than half a century,” write the analysts at Communic@tions Management Inc. (email@example.com) CMI’s excellent white paper outlining these long-term trends, the implications and CMI’s perspectives for the future of the newspaper industry are available exclusively to subscribers to Jack Myers Media Business Report. Subscribers can download the PDF version at http://www.jackmyers.com/commentary/jackmyers-think-tank/Sixty-Years-of-Daily-Newspaper-Circulation-Trends.html?c=n. CMI suggests we are coming to “the end of the ‘Century of Mass Media’ and we now are in an era in which new and old media are competing for our attention, in which we have the luxury of both the “mainstream” and the “alternative”. But we have to consider what the alternatives might look like if, or when, the mainstream is gone or much diminished.” Click here to download the full CMI report.
Jack Myers can be reached at Jack@mediadvisorygroup.com. JackMyersThinkTank is free and underwritten, as part of MediaBizBloggers.com, by subscriptions to Jack Myers Media Business Report (www.jackmyers.com). Subscribe free to all MediaBizBloggers reports at www.MediaBizBloggers. For Jack Myers Media Business Report subscription information visit www.myersreport.com or contact Jack Myers at Jack@mediadvisorygroup.com. Jack Myers and Media Advisory Group provide details on all underwriters and companies in which we have an investment at www.jackmyers.com.
Spike returned to the scene of its last upfront showcase almost a decade ago to make three points. First, the era of programming for men only is over. With "The Ones to Watch" the new tag line, offering content that encourages female (and in some situations, family) viewing is the mandate. "We are reaching out to passionate men and women, a group we call the drivers," explained Spike president Kevin Kay. Second and third, the content ahead will take an ambitious leap, in part by involving top celebrities in some fashion, and by making time for scripted series.Read More
TRA/comScore and TRA/Datalogix are doing studies regularly now where instead of 2500-3000 homes, they have actual direct match, no-fusion data on TV, digital and CPG purchases on the same homes, always increasing and currently at over 1,000,000. These studies are also now matched regularly to GPS any-kind-of-store/theater visits for a very large proportion of the total sample. This is only one example of the ways in which much smaller companies are regularly embarrassing Nielsen at present. Colleen Fahey Rush, CRO of Viacom and a major figure in the ARF/CIMM world of change agents within the leadership of the media community, has an adaptive strategy of using other suppliers along with Nielsen.Read More