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Published: October 26, 2011 at 05:23 AM GMT
Last Updated: October 26, 2011 at 05:23 AM GMT
Advertisers Falling Back in Love with Music Websites
Music websites Pandora and Vevo have been named by advertisers as the top performing sites for value and performance among 80 online sites/sales organizations evaluated in the new Jack Myers Survey of Advertising Executives on Online Media Value and Sales Organization Performance. The results are based on advertiser and agency executives' ratings of each site and its sales organization in five evaluation categories. Pandora and Vevo topped perennial industry leaders Weather.com and Nickelodeon, followed in the survey of 200 ad executives by Hulu, gaming site IGN Entertainment, WSJ.com, ESPN.com, NYTimes.com, Google, Turner/SI.com and CNN. Other sites/organizations that were rated among the best by key respondent groups include Google, CBS Interactive and NBC-TV Entertainment. The detailed report is available to corporate subscribers to the weekly Jack Myers Media Business Report, and includes full rankings for all 80 websites across multiple respondent groups. Watch this week's Jack Myers Video Report for more insight. For subscription information, visit www.jackmyers.com.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
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