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Published: January 16, 2013 at 08:17 PM GMT
Last Updated: March 13, 2013 at 08:17 PM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
ABC-TV, MTV Entertainment, ESPN, CNN, Weather and Clear Channel lead their respective industry categories in Multi-Platform Integration. Jack Myers Media Business Report recently surveyed more than 400 agency and advertiser executives, asking them to rate 65 national television sales organizations plus seven leading digital video sites on their performance in multi-platform integration. Watch this week’s Media Business Report for highlights from this study. The full survey results are available to Jack Myers Media Business Report subscribers at www.jackmyers.com.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
From an early glimpse, the trends showcased here hint that this CES is the “Creators CES.” The MakerSpaces discussed and showcased through the show reinforce a movement to democratize creativity and manufacturing -- among which 3D printing is a large movement. Virtual payments that cross boarders and digital devices are creating new marketplaces. IFTTT (If This Then That) and imbedded intelligence in products are creating connections and learning within the machines and products themselves.Read More
The recent Google+ Hangout was billed as an “insights jam” discussion of YouTube moderated by Tara Walpert Levy and included Rob Norman (GroupM), Evan Ellman (Anheuser Busch), Allison Stern (Tubular Labs) and Josh Spanier (Google). As it ended, I realized that the trends propagated by YouTube -- from “YouTube celebrities” to program memes to reinforcing the value of major brands -- have the capacity to upend our industry little by little. Read on, traditional media mavens, and quake.Read More