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Published: March 9, 2012 at 11:51 AM GMT
Last Updated: March 12, 2012 at 11:51 AM GMT
A personal commentary by Shelly Palmer.
On March 27th, 2011, we learned the unthinkable: our 2 1/2 year old granddaughter, Emma Zinberg, had cancer.
Within 24 hours, she was a patient at Memorial Sloan Kettering Cancer Center. While we had received an initial diagnosis of neuroblastoma at the hospital that found her tumor, the team of oncologists and surgeons at MSKCC correctly diagnosed Emma with pancreatoblastoma, an extremely rare form of pediatric cancer. There are less than five diagnosed cases a year in the United States.
On April 1st, she underwent a successful eight-hour surgery, followed immediately by chemotherapy. After several rounds of treatment, she was declared cancer free on May 25th 2011. Emma is cancer free because of the extraordinary team of doctors, nurses and specialists at MSKCC who work tirelessly to provide the best care possible to all of their pediatric patients.
Our family wanted to do some kind of fundraiser for MSKCC. My daughter Alexis (Emma's mother) and her husband Andrew decided to invite our family and friends to join them for a charity event called, Kids Walk for Kids with Cancer because 100% of the funds received go to support Memorial Sloan Kettering Pediatric Cancer Research.
This is where the social media story begins: Kids Walk for Kids with Cancer uses active.com, a website that is easy to customize for fundraising events. You can visit it at http://www.EmmaZinberg.com. With this excellent online fundraising tool in place (total set up time under an hour), our first outreach was to post the link on everyone's individual Facebook pages. I was fascinated that the wall posts did not received many comments or likes, but the results were instant – people started making donations.
Next we sent out a few emails to family and friends, then to some business associates as well. A couple of tweets later and, within a week we had raised over $25,000 that will go directly to MSKCC.
When EmmaZinberg.com went live on March 4th, we had no idea what to expect. Would we raise a few thousand dollars, would our family and close friends come walk with us? Now, it is clear that even people we don't know are helping us raise money so that MSKCC can continue their lifesaving work. I am in awe of the true power of our collective social networking tools. And now, I want you to be in awe of the power of yours.
At 2 ½, when Emma was diagnosed, she knew something was wrong, but could not fully understand the problem. Alexis told her that she had "yuckies" in her tummy and that the doctors were going to make them go "bye bye." Since then, "Bye Bye Yuckies!" has been both our cheer and our prayer.
Please support Team Bye Bye Yuckies! by making a donation or come join us as we walk for Kids with Cancer on Saturday, May 12, 2012 at 1:30pm in Central Park at Mineral Springs. As you know, 100% of the funds received will support Memorial Sloan Kettering Pediatric Cancer Research.
And, if you can, please post a link to EmmaZinberg.com on your FB page or tweet it out. We are asking you to use the power of your social networks so that more families like ours have a chance to say, "Bye Bye Yuckies!"
Shelly Palmer is the host of NBC Universal‘s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5 New York‘s On-air Tech Expert (WNYW-TV) and the host of Fox Television’s monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network‘s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and the President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy® Awards). Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything and the upcoming, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) For more information, visit shellypalmer.com
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