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Published: July 10, 2012 at 01:22 AM GMT
Last Updated: July 12, 2012 at 01:22 AM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
Millennials are not a single cohesive generation. Millennials actually comprise three overlapping but distinct and diverse subsets. It's time we dispel notions that Millennials are a single cohesive generation, and begin focusing on the Hooked Up Generation, today's college students, as the single most important group for understanding the future. Learn about this generation in this week's Video Media Business Report, available below, at www.jackmyers.com, and at Reuter's Insider.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Tablets out-shipped portable computers this year for the first time ever. There are more tablet models to choose from than ever before, which means there are tablets for everyone… including your kids! Two years ago, just 8 percent of kids had access to tablets; today, that number is 40 percent, and it's trending up.Read More
It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More