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Published: July 10, 2012 at 01:28 PM GMT
Last Updated: July 12, 2012 at 01:28 PM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
Millennials are not a single cohesive generation. Millennials actually comprise three overlapping but distinct and diverse subsets. It's time we dispel notions that Millennials are a single cohesive generation, and begin focusing on the Hooked Up Generation, today's college students, as the single most important group for understanding the future. Learn about this generation in this week's Video Media Business Report, available below, at www.jackmyers.com, and at Reuter's Insider.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
There is nothing harder than finding effective digital sellers. After studying this for years, I believe that professional sellers are less than effective at selling digital advertising because BUYERS HAVE NO IDEA HOW TO BUY DIGITAL ADVERTISING.Read More
As marketers we are all now faced with keeping up with our consumers’ desires to be in the content consuming, creating and sharing business.Read More