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Published: October 19, 2011 at 06:05 PM GMT
Last Updated: October 19, 2011 at 06:05 PM GMT
As YouTube struggles for advertiser acceptance, legacy media brands thrive.
YouTube might reject this video, which argues that YouTube has a long way to go before advertisers embrace the site as a safe place for their commercial messages. Advertisers looking for value in digital media might pay more attention to legacy media brands, which dominate advertisers’ top 25 choices of websites that offer the safest environment for their messages, according to the new Jack Myers Survey of Advertising Executives on Online Media Value and Sales Organization Performance. The full report on Safe Advertising Environment and four other evaluation categories are available to corporate subscribers at www.jackmyers.com. This week’s Jack Myers Video Report shares details on the top performing media brands for Safe Advertising Environment.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Should you purchase a full-featured tablet or a select-features tablet or an eReader? That may be a better way to ask the question. Do you want to spend the money on an iPad? If so, nothing else will do. If you're invested in the Apple ecosystem, there is no way that any other device is going to make you happy. That said, there are excellent reasons, such as price and performance, to consider purchasing a Kindle Fire HDX. And, there are very good reasons to prefer a good, old-fashioned eReader. Let's have a look.Read More
Target’s not alone in this relatively new attitude about the phenomenon known as showrooming. Shoppers are busy looking for the best deal and more and more are using their smartphones and tablets for showrooming. They’re checking prices and product information while shopping in stores and this has significant implications for retailers. Their biggest fear is this: Shoppers will comparison shop “in the store” and then order online for a better price.Read More