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Safest Websites for Advertisers
Published: October 19, 2011 at 05:18 AM GMT
Last Updated: October 19, 2011 at 05:18 AM GMT
As YouTube struggles for advertiser acceptance, legacy media brands thrive.
YouTube might reject this video, which argues that YouTube has a long way to go before advertisers embrace the site as a safe place for their commercial messages. Advertisers looking for value in digital media might pay more attention to legacy media brands, which dominate advertisers’ top 25 choices of websites that offer the safest environment for their messages, according to the new Jack Myers Survey of Advertising Executives on Online Media Value and Sales Organization Performance. The full report on Safe Advertising Environment and four other evaluation categories are available to corporate subscribers at www.jackmyers.com. This week’s Jack Myers Video Report shares details on the top performing media brands for Safe Advertising Environment.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Video provided by Reuters Insider (http://insider.thomsonreuters.com)
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DISH's intentions related to wireless are becoming clearer with its deal with regional wireless carrier nTelos to test a 50Mbps fixed wireless broadband service. DISH could use its spectrum along with that from CLWR (if successful in their acquisition bid) to develop a viable broadband platform. This would help DISH to remain competitive with other MVPDs that increasingly offer broadband packages that enable advanced services such as VOD, home monitoring, cloud storage, etc. This is in line with our belief that DISH will try to transition towards IPTV using its wireless infrastructure.
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The results of an open publication of all radio ratings would be new engagement from listeners and advertisers. Right now there is so much industry whining about listener apathy toward radio, positive actions would be appropriate.
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