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Published: May 1, 2012 at 10:44 PM GMT
Last Updated: May 6, 2013 at 10:44 PM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
This year’s network television Upfront is shaping up to be the most interesting in years – maybe the most interesting EVER! There is growing disparity between the expectations of the networks (and Wall Street) and the wary realities being put forward by media buyers. Compounding these differences is the emerging digital video marketplace as evidenced by this month’s “Newfront” digital content presentations from 15 companies including Vevo, Hulu, Google/YouTube, Aol, Yahoo, Microsoft, IAC and Alloy. Will these Newfront presentations impact on the traditional Upfront market this year and translate into meaningful incremental revenues for online video sites? Watch this week’s Video Media Business Report to find out, and read Jack’s full Upfront forecast (Members-Only) at www.JackMyers.com.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Tablets out-shipped portable computers this year for the first time ever. There are more tablet models to choose from than ever before, which means there are tablets for everyone… including your kids! Two years ago, just 8 percent of kids had access to tablets; today, that number is 40 percent, and it's trending up.Read More
It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More