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Published: April 11, 2012 at 03:49 PM GMT
Last Updated: April 11, 2012 at 03:49 PM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
In the 1970s, newspaper companies captured as much as 25 percent of all advertising investments. By 2020, newspapers’ share will have declined to only four percent. The importance of local community marketing has not declined, but the forces that made newspapers the most attractive and productive marketing tool have diminished. It’s not too late for newspapers to take the lead, but most remain too locked into their traditional news-first focus to respond to what their readers actually want and need. Watch this week’s Jack Myers Video Media Business Report for insights on why digital is capturing a growing share of local marketing dollars.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Tablets out-shipped portable computers this year for the first time ever. There are more tablet models to choose from than ever before, which means there are tablets for everyone… including your kids! Two years ago, just 8 percent of kids had access to tablets; today, that number is 40 percent, and it's trending up.Read More
It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More