Newspapers Still Slow to Respond to Digital Threat

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.

In the 1970s, newspaper companies captured as much as 25 percent of all advertising investments. By 2020, newspapers’ share will have declined to only four percent. The importance of local community marketing has not declined, but the forces that made newspapers the most attractive and productive marketing tool have diminished. It’s not too late for newspapers to take the lead, but most remain too locked into their traditional news-first focus to respond to what their readers actually want and need. Watch this week’s Jack Myers Video Media Business Report for insights on why digital is capturing a growing share of local marketing dollars.

To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.

Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.

Video provided by Reuters Insider (http://insider.thomsonreuters.com)