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Published: April 27, 2012 at 03:37 PM GMT
Last Updated: April 27, 2012 at 03:37 PM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
In advance of the network TV Upfront season, sellers, as usual, are bullish. Buyers are bearish, arguing that demand is not materializing and there are few dynamics that will justify significant pricing increases. A recent New York Times article pointed to sharp declines in viewing to ABC, CBS, NBC, Fox and the CW, but my analysis shows only slight declines. Watch this week’s Video Media Business Report below and at www.jackmyers.com. My full broadcast and cable Upfront forecast is available to subscribers at JackMyers.com. Reviews of Upfront presentations are available here.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Tablets out-shipped portable computers this year for the first time ever. There are more tablet models to choose from than ever before, which means there are tablets for everyone… including your kids! Two years ago, just 8 percent of kids had access to tablets; today, that number is 40 percent, and it's trending up.Read More
It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More