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Published: June 8, 2011 at 04:30 PM GMT
Last Updated: July 25, 2011 at 04:30 PM GMT
Can Canoe Ventures fulfill a 35-year old quest to bring interactivity to the television industry? Watch Jack Myers’ comments on the future of Canoe in this week’s Jack Myers Video Media Business Report. The vision of Canoe is to offer a suite of ITV products but today Canoe offers only requests for information, and will soon be delivering polling, voting and trivia. Read Jack Myers exclusive interview with Canoe CEO David Verklin and check out our 10-year forecast of Interactive TV advertising revenues exclusively at www.jackmyers.com.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available here and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
According to the wikiality of the Interweb (in other words, according to hundreds of sources reposting the same message, but without actual verification), a hacker group known as "The Guardians of Peace" has communicated the following:Read More
The iHeartRadio Fiesta Latina is the perfect example of the importance of knowing your consumer, especially for companies looking to tap into the tremendous buying power of minority groups and women. In today’s uber-competitive, consumer-driven media landscape, companies must utilize every advantage when it comes to attracting and keeping consumers. Unfortunately, many of these companies are overlooking the significance of who they hire and promote. When organizations proactively promote a diverse workforce, benefits include broader audience penetration and employee retention. Executing a diverse environment benefits companies through greater growth, advancement and opportunities for all employees.Read More