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Published: June 8, 2011 at 11:45 AM GMT
Last Updated: July 25, 2011 at 11:45 AM GMT
Can Canoe Ventures fulfill a 35-year old quest to bring interactivity to the television industry? Watch Jack Myers’ comments on the future of Canoe in this week’s Jack Myers Video Media Business Report. The vision of Canoe is to offer a suite of ITV products but today Canoe offers only requests for information, and will soon be delivering polling, voting and trivia. Read Jack Myers exclusive interview with Canoe CEO David Verklin and check out our 10-year forecast of Interactive TV advertising revenues exclusively at www.jackmyers.com.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available here and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
The sheer volume of niche conversations taking place every day on YouTube is enough for marketers to stop and dig deeper. It’s the reason Red Bull doesn’t push beverage videos, DC Shoes has a top Skateboarding channel, Andy Schrock has a nearly perfect TVi Score and why more than 29 million people subscribe to content in this category.Read More
Advertising Age recently ran a story headlined: “WPP Media Agency Group to Offer Flexible Alternative to Xaxis.” Loyal Cog Blog readers will no doubt mutter something inaudible into their pints of Old Peculiar and take a long, self-satisfied draught on their Meerschaum pipes. I have been critical of the Xaxis model, and therefore it’s only right to say “fair play” to them when they admit it’s time to evolve that model, even if my moaning might conceivably have had slightly less to do with the change of approach than the words and actions of the likes of Unilever, P&G, Nestle and Kellogg’s.Read More