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Published: June 8, 2011 at 08:29 AM GMT
Last Updated: July 25, 2011 at 08:29 AM GMT
Can Canoe Ventures fulfill a 35-year old quest to bring interactivity to the television industry? Watch Jack Myers’ comments on the future of Canoe in this week’s Jack Myers Video Media Business Report. The vision of Canoe is to offer a suite of ITV products but today Canoe offers only requests for information, and will soon be delivering polling, voting and trivia. Read Jack Myers exclusive interview with Canoe CEO David Verklin and check out our 10-year forecast of Interactive TV advertising revenues exclusively at www.jackmyers.com.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available here and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
More precisely, Job One for brand stewards is no longer just about creating messages. As I have noted frequently in this space, the CMO is now also part CTO and part CIO—and not small parts, either. The marketer's scope has not simply grown, it has widened dramatically, both upstream and downstream.Read More
We are pleased to announce the formation of Landmark | ShellyPalmer, a new partnership for new media deals, combining world-class investment banking, strategic advisory and event management.Read More