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Published: June 8, 2011 at 03:40 PM GMT
Last Updated: July 25, 2011 at 03:40 PM GMT
Can Canoe Ventures fulfill a 35-year old quest to bring interactivity to the television industry? Watch Jack Myers’ comments on the future of Canoe in this week’s Jack Myers Video Media Business Report. The vision of Canoe is to offer a suite of ITV products but today Canoe offers only requests for information, and will soon be delivering polling, voting and trivia. Read Jack Myers exclusive interview with Canoe CEO David Verklin and check out our 10-year forecast of Interactive TV advertising revenues exclusively at www.jackmyers.com.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available here and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
The evolution of the media business -- from content owner push to consumer pull -- of course changes many things, but I would argue it doesn’t negate the benefit of advertiser, agency and media owner working together. In fact I would argue just the opposite; it makes working together in all kinds of ways an absolute imperative.Read More
You know when television has crossed the Rubicon from a traditional box of analogue content to a multiplatform black box of digital video when the first moderator at the recent DMW Future of Television conference (Vertere’s Tim Hanlon) explained his background as coming from "the medium formerly known as television." It confirmed to me the general acceptance of television’s changing market position but also led to some uneasy questions: Since consumers are the drivers of change, are we as an industry leading from behind? If television is indeed transitioning, why do we cleave to legacy measurement? Will we be able to hold onto television ad dollars or will they erode as the landscape becomes more digitized? How can we better monetize all the new technological opportunities? How can we best harness big data so that it reveals the true story?Read More