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Published: June 8, 2011 at 10:52 PM GMT
Last Updated: July 25, 2011 at 10:52 PM GMT
Can Canoe Ventures fulfill a 35-year old quest to bring interactivity to the television industry? Watch Jack Myers’ comments on the future of Canoe in this week’s Jack Myers Video Media Business Report. The vision of Canoe is to offer a suite of ITV products but today Canoe offers only requests for information, and will soon be delivering polling, voting and trivia. Read Jack Myers exclusive interview with Canoe CEO David Verklin and check out our 10-year forecast of Interactive TV advertising revenues exclusively at www.jackmyers.com.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available here and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
LinkedIn is the “serious” social site that lets clients, employers and financiers get a snapshot of your professional life. Use these six action steps to make it a powerful tool for getting you more work. And remember to know your audience. Today, employers and clients don’t want cute, funny, vague or egotistical. They are looking for service, knowledge, courage and dependability.Read More
Rubicon Project and InMobi just completed a global survey of digital ad buyers about mobile native advertising. The survey asked brands, agencies, agency trading desks and demand side platforms to disclose whether they’ve run or are actively planning mobile native campaigns; their thoughts about the key benefits of native; what aspects of mobile native they find encouraging; what they find worrying, and what their spending plans are. The survey defined native advertising as a “digital advertising method that lets advertisers engage with potential customers by providing content in the context of the user's experience.”Read More