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Published: June 8, 2011 at 07:55 PM GMT
Last Updated: July 25, 2011 at 07:55 PM GMT
Can Canoe Ventures fulfill a 35-year old quest to bring interactivity to the television industry? Watch Jack Myers’ comments on the future of Canoe in this week’s Jack Myers Video Media Business Report. The vision of Canoe is to offer a suite of ITV products but today Canoe offers only requests for information, and will soon be delivering polling, voting and trivia. Read Jack Myers exclusive interview with Canoe CEO David Verklin and check out our 10-year forecast of Interactive TV advertising revenues exclusively at www.jackmyers.com.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available here and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Adobe (Nasdaq: ADBE) and Nielsen (NYSE: NLSN) today announced a strategic alliance that is expected to deliver the industry's first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen's digital audience measurement products, the most trusted ratings system in the industry, with Adobe Analytics and Adobe Primetime, the industry's leading digital analytics and online TV delivery platforms.Read More
This week, Taylor Swift defended her cat Olivia Benson against insults from John Cleese and Kansas City native Paul Rudd celebrated the Royals winning the ALCS and securing a spot in the World Series. Brad Pitt and Jimmy Fallon breakdanced (brokedanced?) and American Horror Story: Freak Show gave us the creepiest duet of all time. Also, Chelsea Handler remembered the time Jason Biggs peed on her. (No, really.)Read More