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Published: June 2, 2011 at 01:47 PM GMT
Last Updated: July 25, 2011 at 01:47 PM GMT
This week’s Jack Myers Media Business Report publishes detailed forecasts on Broadcast Network Digital Advertising Revenues 2010-2020, plus detailed projections for Online Originated Video Advertising Revenues 2010-2020. Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available here and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
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There has been much written about the embracing of smartphones and its impact on the customer shopping journey. Are consumers really using smartphones as much as it is claimed or is this just more industry hype? If shoppers are using their smartphones for shopping, what are they doing? How many shoppers are using their smartphones and what is the impact on your business?Read More