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Published: July 13, 2011 at 05:14 PM GMT
Last Updated: July 25, 2011 at 05:14 PM GMT
This week’s Subscriber-Only Jack Myers Media Business Report strongly contradicts recent eMarketer data suggesting online display ads will surpass search marketing. My long-term advertising and marketing spending data, which has been an industry standard for more than two decades, argues that online originated display advertising growth is, in fact, slowing and will actually decline annually from 2016 to 2020. By comparison, I’m forecasting that online and mobile search marketing through Google, Bing, Yahoo! and new highly specialized search tools will grow exponentially. View this week’s Jack Myers Video Media Business Report here and at the Reuters Insider iPad app for highlights. Detailed data on 55 media and marketing categories is available at JackMyers.com to subscribers. Myers Report subscribers receive the Reuters Insider app for free. For information contact firstname.lastname@example.org.
Tablets out-shipped portable computers this year for the first time ever. There are more tablet models to choose from than ever before, which means there are tablets for everyone… including your kids! Two years ago, just 8 percent of kids had access to tablets; today, that number is 40 percent, and it's trending up.Read More
It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More