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Published: August 10, 2011 at 11:10 AM GMT
Last Updated: August 10, 2011 at 11:10 AM GMT
U.S. Hispanic ad spending is forecast to grow 5.0% in 2011 and 10.8% in 2012 according to a new report available to subscribers of Jack Myers Media Business Report. Myers data is the only independent source for marketing and advertising spending data in the U.S. market, covering 61 categories from 2000 through 2020. 2010 marked a real changing of the guards for the Hispanic media sector of the Entertainment and Media industry. Watch this week’s Jack Myers Video Media Business Report for more details and to find out which major packaged goods client is shifting a majority of its budget to Hispanic media.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Tablets out-shipped portable computers this year for the first time ever. There are more tablet models to choose from than ever before, which means there are tablets for everyone… including your kids! Two years ago, just 8 percent of kids had access to tablets; today, that number is 40 percent, and it's trending up.Read More
It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More