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Published: June 29, 2011 at 05:45 AM GMT
Last Updated: July 25, 2011 at 05:45 AM GMT
Missing again at this year's largest global gathering of media and advertising executives at the Cannes Lions International Festival of Creativity were the U.S. TV networks and leading magazine publishers. Why are they ceding this valuable territory to Google, Yahoo, AOL, Facebook, Microsoft, Twitter, Vevo and other digital media? Watch this week's Reuters Jack Myers Video Media Business Report to learn more. Also this week, Jack Myers Media Business Report (subscribers-only) explains the advertising and media industry’s newest hot buzzword – that describes the industry’s most important organizational advance in nearly a decade.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
SXSW Interactive celebrates its 21st anniversary this week with a cornucopia of music, film and digital networking. From its humble roots as an indie music retreat, the event has become the de-facto venue for digital validation. SXSW is where Foursquare and Twitter conquered the digerati and Mark Zuckerberg addressed his first prominent conference. Now the event has reached a crossroads. Bloated from its own success and drowning in a pool of corporate swag, many companies that wallowed in the SXSW limelight opted to stay home this year. Farewell Foursquare. Goodbye GroupMe. Ta-Ta Twitter. Instead of discovering the Next Big Thing, attendees are far more likely to engage with Oreo, Esurance, Doritos or Chevy. Amidst this carnival of hype, energy drinks and ambient noise, I would like to add a few survival tips and introduce the Israeli companies at SXSW.Read More
During Tina Fey's appearance on The Tonight Show, Jimmy Fallon makes her wish to interview herself come true by doing a "Lip Flip," in which their mouths are superimposed on each other's faces. After some jaunty banter and a fake vomiting bit, they launch into a hilarious rendition of "Endless Love" that is as perfect as their mouth-syncing isn't.Read More