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Published: June 29, 2011 at 07:30 AM GMT
Last Updated: July 25, 2011 at 07:30 AM GMT
Missing again at this year's largest global gathering of media and advertising executives at the Cannes Lions International Festival of Creativity were the U.S. TV networks and leading magazine publishers. Why are they ceding this valuable territory to Google, Yahoo, AOL, Facebook, Microsoft, Twitter, Vevo and other digital media? Watch this week's Reuters Jack Myers Video Media Business Report to learn more. Also this week, Jack Myers Media Business Report (subscribers-only) explains the advertising and media industry’s newest hot buzzword – that describes the industry’s most important organizational advance in nearly a decade.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Clear Channel announced today that it has become iHeartMedia, reflecting the company's success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact.Read More
But Facebook isn’t the only one who’s undergone some changes. Consumer media habits have changed, rather dramatically. Yes, Facebook, Twitter and YouTube remain our go-to social behemoths, but our social behaviors are diversifying across a rapidly growing cadre of platforms: Snapchat, Tindrr, Instagram, Pinterest, G+, LinkedIn, What’s App, Line, Vine, Tumblr, Secret, Paper and Whisper. For those keeping score, that is 16 separate platforms in which we friend, fan, like, share, heart, comment, tweet and report. Oh, and more and more we are forgoing our PCs and engaging with these platforms primarily through our smartphones. What’s a brand to do?Read More