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Published: June 29, 2011 at 04:33 AM GMT
Last Updated: July 25, 2011 at 04:33 AM GMT
Missing again at this year's largest global gathering of media and advertising executives at the Cannes Lions International Festival of Creativity were the U.S. TV networks and leading magazine publishers. Why are they ceding this valuable territory to Google, Yahoo, AOL, Facebook, Microsoft, Twitter, Vevo and other digital media? Watch this week's Reuters Jack Myers Video Media Business Report to learn more. Also this week, Jack Myers Media Business Report (subscribers-only) explains the advertising and media industry’s newest hot buzzword – that describes the industry’s most important organizational advance in nearly a decade.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
DISH's intentions related to wireless are becoming clearer with its deal with regional wireless carrier nTelos to test a 50Mbps fixed wireless broadband service. DISH could use its spectrum along with that from CLWR (if successful in their acquisition bid) to develop a viable broadband platform. This would help DISH to remain competitive with other MVPDs that increasingly offer broadband packages that enable advanced services such as VOD, home monitoring, cloud storage, etc. This is in line with our belief that DISH will try to transition towards IPTV using its wireless infrastructure.Read More
The results of an open publication of all radio ratings would be new engagement from listeners and advertisers. Right now there is so much industry whining about listener apathy toward radio, positive actions would be appropriate.Read More