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Published: June 29, 2011 at 01:56 PM GMT
Last Updated: July 25, 2011 at 01:56 PM GMT
Missing again at this year's largest global gathering of media and advertising executives at the Cannes Lions International Festival of Creativity were the U.S. TV networks and leading magazine publishers. Why are they ceding this valuable territory to Google, Yahoo, AOL, Facebook, Microsoft, Twitter, Vevo and other digital media? Watch this week's Reuters Jack Myers Video Media Business Report to learn more. Also this week, Jack Myers Media Business Report (subscribers-only) explains the advertising and media industry’s newest hot buzzword – that describes the industry’s most important organizational advance in nearly a decade.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Our top moments of the week:Read More
There has been much written about the embracing of smartphones and its impact on the customer shopping journey. Are consumers really using smartphones as much as it is claimed or is this just more industry hype? If shoppers are using their smartphones for shopping, what are they doing? How many shoppers are using their smartphones and what is the impact on your business?Read More