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Published: June 29, 2011 at 09:26 AM GMT
Last Updated: July 25, 2011 at 09:26 AM GMT
Missing again at this year's largest global gathering of media and advertising executives at the Cannes Lions International Festival of Creativity were the U.S. TV networks and leading magazine publishers. Why are they ceding this valuable territory to Google, Yahoo, AOL, Facebook, Microsoft, Twitter, Vevo and other digital media? Watch this week's Reuters Jack Myers Video Media Business Report to learn more. Also this week, Jack Myers Media Business Report (subscribers-only) explains the advertising and media industry’s newest hot buzzword – that describes the industry’s most important organizational advance in nearly a decade.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
2015 Network TV Upfront and NewFront CalendarRead More
A new original programming lineup kicks off July 16 with the original movie “Joe Dirt 2: Beautiful Loser” (promoted by Crackle at the Winter 2015 TCA tour), a sequel to the popular 2001 film featuring David Spade (reprising the title role) and Christopher Walken. Bryan Cranston, whose Crackle retro reboot “Tightrope” didn't come to life (a shame, because it was among the best pilots showcased at any Upfront or NewFront presentation last spring) will try again with animated washed-up superhero satire “Supermansion” this fall. He'll will give voice to Titanium Rex (with additional voices by Seth Green and Keegan-Michael Key) and be an executive producer on the series. That will be followed in short order by “The Art of More” with Dennis Quaid as star and executive producer, set in the world of Las Vegas auction houses. Also on deck for late 2015/2016: A second “Dead Rising” made-for movie and post-prison/mafia drama “Capo.” Beyond programming, a new "Always On" design developed with Adobe Systems will be rolled out, where viewers automatically see a program when they click in. They can either watch the program or choose something else through an upgraded viewer guide.Read More