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Published: June 29, 2011 at 04:24 AM GMT
Last Updated: July 25, 2011 at 04:24 AM GMT
Missing again at this year's largest global gathering of media and advertising executives at the Cannes Lions International Festival of Creativity were the U.S. TV networks and leading magazine publishers. Why are they ceding this valuable territory to Google, Yahoo, AOL, Facebook, Microsoft, Twitter, Vevo and other digital media? Watch this week's Reuters Jack Myers Video Media Business Report to learn more. Also this week, Jack Myers Media Business Report (subscribers-only) explains the advertising and media industry’s newest hot buzzword – that describes the industry’s most important organizational advance in nearly a decade.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Social TV turns the industry’s deep-seated idea of information overload on its head. Rather than shun additional media interfaces and opportunities, today’s consumer actively embraces them. She grabs her smartphone or tablet, and she creates her own media cornucopia: While watching TV via social media, she directly interrelates with millions of others watching the same TV show she adores. I recently asked young women who are social TV users of female-oriented drama shows such as Scandal and Pretty Little Liars how they interact with social media while watching the show. For these consumers, using Twitter while watching these shows doesn’t detract, it actually heightens their total experience. Rather than shirk multi-screen and multi-tasking, they revel in it.Read More
Comedies Married and You're the Worst debut on FX in June, likely as a back-to-back hour, followed in late summer by The Partnership, the sitcom teaming Kelsey Grammer with Martin Lawrence. At FXX, season 10 of It's Always Sunny in Philadelphia will debut next January, paired with the launch of Tracy Morgan's new comedy, now titled Do or Die. Series in development for both channels include Hoke, The Bastard Executioner from Sons of Anarchy creator Kurt Sutter, How & Why from Charlie Kaufman, Man Seeking Woman and Sex & Drugs & Rock & Roll. At least two more drama pilots will be filmed for 2015 consideration. There are no original series/miniseries heading to FXM in the near future.Read More