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Published: June 29, 2011 at 10:58 PM GMT
Last Updated: July 25, 2011 at 10:58 PM GMT
Missing again at this year's largest global gathering of media and advertising executives at the Cannes Lions International Festival of Creativity were the U.S. TV networks and leading magazine publishers. Why are they ceding this valuable territory to Google, Yahoo, AOL, Facebook, Microsoft, Twitter, Vevo and other digital media? Watch this week's Reuters Jack Myers Video Media Business Report to learn more. Also this week, Jack Myers Media Business Report (subscribers-only) explains the advertising and media industry’s newest hot buzzword – that describes the industry’s most important organizational advance in nearly a decade.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
One of the most significant changes in the media marketplace is the shift away from traditional TV broadcasting. As we highlighted recently in our 2015 media marketplace predictions, we think the new streaming content services will push the shift beyond the tipping point as they draw consumers away from traditional TV viewing habits. Several media companies announced high-profile streaming services for their content last year, including HBO, CBS and Showtime. But the launch of Dish Network's Sling TV the other week has the potential to dramatically accelerate the migration of viewers away from TV and to online video content.Read More
Without exception the best soap operas on television these days are Fox’s “Empire” and ABC’s “Nashville,” which can be enjoyed back to back on Wednesdays. (With Taraji P. Henson and Connie Britton respectively headlining those two shows, that combo can’t help but make for a night of terrific TV.) It is significant that both series winningly incorporate a lot of musical performances in ways that move storylines along without ever being jarring (something that derailed Fox’s woeful “Glee” several seasons ago).Read More