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Published: July 19, 2012 at 05:16 PM GMT
Last Updated: July 19, 2012 at 05:16 PM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
The cloud is putting online marketing and publishing on a course of steroids. It’s the marketing department that stands to benefit the most from cloud technology. The cloud basically takes Internet marketing and content publishing and puts it on a course of steroids. Jack explains what marketers need to know about the cloud in this week's free video report. Subscribers to the Jack Myers Media Business Report can read much more about how the cloud will change marketing and advertising and read Jack's ten most interesting digital advances at jackmyers.com. Order Jack's new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World at amazon and other booksellers.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More
It's no joke that fake traffic, bogus publishers and invisible Web visitors are real threats to legitimate digital media companies, publishers and the brands that advertise online. A recent headline in AdAge put a fine point on it: The Amount of Questionable Online Traffic Will Blow Your Mind. And it's true - there are a lot of unscrupulous ad exchanges chasing bogus clicks and trading in junk page-views. So much activity, in fact, that it has its own acronym now: NHT (Non-Human Traffic). But there's also a simple fix – and it doesn't involve sophisticated fraud algorithms or new technology to thwart bots. And all of us can make it happen.Read More