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Published: May 22, 2012 at 07:20 AM GMT
Last Updated: May 22, 2012 at 07:20 AM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
Watch Jack Myers' exclusive interview with David Lawenda, president of advertising sales and marketing for Univision Communications. During this year's Upfront presentation season, more Hispanic Media companies participated than ever before, led by Univision, and joined by its sister networks Galavision and Telefutura, plus NBCU's Telemundo, Nuvo TV, MiTu, ESPN Desportes, Tr3s: MTV, Música y Más, and several others. David explains why the sudden explosion of Hispanic media making Upfront pitches; how Upfront market economics are shaping up for Hispanic TV networks; why advertisers are shifting more money to Hispanic TV this year vs. the past couple years; and what's new and different at Univision this year. Jack Myers Video Reports are underwritten by subscribers to the weekly Jack Myers Media Business Report and can be viewed at www.jackmyers.com, Reuters Insider and YouTube.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
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It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More