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Published: May 8, 2012 at 08:34 PM GMT
Last Updated: May 8, 2012 at 08:34 PM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
An exclusive analysis by Jack Myers Media Business Report provides compelling and convincing data that Facebook will experience explosive revenue growth driving exponential increases in shareholder value. By 2020, Facebook will be positioned to capture a significant share of a $150 billion to $200 billion digital and social advertising and communications marketplace just in the U.S. View my forecast for Facebook’s public offering below, at www.jackmyers.com, at Reuters Insider and at the Jack Myers YouTube Channel. My full economic analysis of Facebook's revenue potential from 2012 to 2020 is available to subscribers at jackmyers.com (For your password contact firstname.lastname@example.org). The full 2009-2020 Myers Marketing & Advertising Investment Data and Forecast, with details on 56 media and marketing categories, is also available at www.jackmyers.com.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
We enjoyed The Great Christmas Light Fight on ABC last night. The show has four families competing each week for 50K. A guy named Michael Maloney is the judge. Never seen him before, but he's REALLY into Christmas. Michael goes around the country judging Christmas lights. Not a bad gig at all. He gets driven around by Santa in a red ‘65 Impala. First stop was Whitestone, NY, where Kevin Lynch and his family -- Tina, Tara, Tori and Timmy -- help to decorate. Kevin is a retired firefighter and 9-11 first responder. He has some crazy Christmas spirit and obviously LIVES for this time of the year.Read More
A couple of weeks ago I took part in an event organised by the US-based ad technology business Pubmatic. My role was to moderate a session on what the hosts called “The Progressive Advertiser.” The notion was simple – to debate what we could learn from forward-thinking advertisers when it came to data management and analytics, and to online buying of space. Were they for example starting to bypass the agency groups?Read More