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Home > JackMyersThinkTank > Digital and Cross-Platform Ad Campaigns from Israel - Levi Shapiro

Digital and Cross-Platform Ad Campaigns from Israel - Levi Shapiro

June 20, 2012
Levi Shapiro

Published: June 20, 2012 at 12:19 PM GMT
Last Updated: June 20, 2012 at 12:19 PM GMT

If Don Draper were alive, the fictional hero of "Mad Men" would be in Cannes this week for the annual Cannes Lions Festival. This is the world's largest party (ahem…"festival") for the advertising industry . So what if the European Union is teetering on the verge of collapse- "faisons la fete" everybody…Let's Party!! Explosive growth in emerging markets and digital, not to mention the surprisingly robust US ad advertising market (+3.1% last year with 2.2% growth forecast for 2012- Magna Global) means that creative talent is scarce. Slowly, Creative Directors at Israeli agencies have begun to win global prizes and enhance the collective reputation of the local industry. Now the major conglomerates, WPP, Publicis, Omnicom and IPG, are looking to Israel for creative hires. For example, this week Publicis Groupe acquired Israeli advertising and communications firm BBR. Care for hummus and shakshuka, Mr. Draper? Below are some great recent creative executions from Israel, courtesy of Meirav Oz.

Digital Campaigns: (Click on the campaign to view the video)

McCann Erickson, "The Anti-Drugs Timeline" (the first Facebook Timeline ad):

Facebook+Timeline+Ad

Grey Israel, Creative Machine, "Get Rid of That Brief"

Grey+Israel+ad

Y&R Israel, "Lost Soldiers"

lost+soldier+ad

Cross-Media Campaigns: (Click on the campaign to view the video)

Y&R Israel, The SDIA Project

SDIA

Grey Israel: EMDA, Israel Alzheimer Organization

EMDA

Publicis Ideologic: Coca Cola Village

Coca+Cola+Village

Saatchi & Saatchi: Blood Relations

blod+relations

Y&R Israel: Women To Go

Women+to+go

Y&R Israel: Get Tested

get+tested

Click on the campaign to view the video.

Levi Shapiro is a Partner at TMT Strategic Advisors, a research and strategy firm focusing on the technology, media and telecom sectors. He can be reached at levi@tmtstrat.com or via twitter: @levshapiro

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The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggers.com management or associated bloggers. MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries.

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