|HOME||MEDIABIZBLOGGERS.com||WOMEN ADVANCING||HOOKED UP||MEMBERSHIP INFO||MEMBER COMPANIES||MEDIA BUSINESS REPORT||ECONOMIC FORECASTS||RESEARCH|
Published: June 20, 2012 at 04:38 PM GMT
Last Updated: June 20, 2012 at 04:38 PM GMT
If Don Draper were alive, the fictional hero of "Mad Men" would be in Cannes this week for the annual Cannes Lions Festival. This is the world's largest party (ahem…"festival") for the advertising industry . So what if the European Union is teetering on the verge of collapse- "faisons la fete" everybody…Let's Party!! Explosive growth in emerging markets and digital, not to mention the surprisingly robust US ad advertising market (+3.1% last year with 2.2% growth forecast for 2012- Magna Global) means that creative talent is scarce. Slowly, Creative Directors at Israeli agencies have begun to win global prizes and enhance the collective reputation of the local industry. Now the major conglomerates, WPP, Publicis, Omnicom and IPG, are looking to Israel for creative hires. For example, this week Publicis Groupe acquired Israeli advertising and communications firm BBR. Care for hummus and shakshuka, Mr. Draper? Below are some great recent creative executions from Israel, courtesy of Meirav Oz.
Digital Campaigns: (Click on the campaign to view the video)
McCann Erickson, "The Anti-Drugs Timeline" (the first Facebook Timeline ad):
Grey Israel, Creative Machine, "Get Rid of That Brief"
Y&R Israel, "Lost Soldiers"
Cross-Media Campaigns: (Click on the campaign to view the video)
Y&R Israel, The SDIA Project
Grey Israel: EMDA, Israel Alzheimer Organization
Publicis Ideologic: Coca Cola Village
Saatchi & Saatchi: Blood Relations
Y&R Israel: Women To Go
Y&R Israel: Get Tested
Click on the campaign to view the video.
Levi Shapiro is a Partner at TMT Strategic Advisors, a research and strategy firm focusing on the technology, media and telecom sectors. He can be reached at email@example.com or via twitter: @levshapiro
Read all Levi's MediaBizBloggers commentaries at Unleavened Media.
Check us out on Facebook at MediaBizBloggers.com
Follow our Twitter updates @MediaBizBlogger
The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggers.com management or associated bloggers. MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries.
2015 Network TV Upfront and NewFront CalendarRead More
A new original programming lineup kicks off July 16 with the original movie “Joe Dirt 2: Beautiful Loser” (promoted by Crackle at the Winter 2015 TCA tour), a sequel to the popular 2001 film featuring David Spade (reprising the title role) and Christopher Walken. Bryan Cranston, whose Crackle retro reboot “Tightrope” didn't come to life (a shame, because it was among the best pilots showcased at any Upfront or NewFront presentation last spring) will try again with animated washed-up superhero satire “Supermansion” this fall. He'll will give voice to Titanium Rex (with additional voices by Seth Green and Keegan-Michael Key) and be an executive producer on the series. That will be followed in short order by “The Art of More” with Dennis Quaid as star and executive producer, set in the world of Las Vegas auction houses. Also on deck for late 2015/2016: A second “Dead Rising” made-for movie and post-prison/mafia drama “Capo.” Beyond programming, a new "Always On" design developed with Adobe Systems will be rolled out, where viewers automatically see a program when they click in. They can either watch the program or choose something else through an upgraded viewer guide.Read More