jackmyers.com
Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN In MEDIA HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > JackMyersThinkTank > Digital and Cross-Platform Ad Campaigns from Israel - Levi Shapiro

Digital and Cross-Platform Ad Campaigns from Israel - Levi Shapiro

June 20, 2012
Levi Shapiro

Published: June 20, 2012 at 06:26 AM GMT
Last Updated: June 20, 2012 at 06:26 AM GMT

If Don Draper were alive, the fictional hero of "Mad Men" would be in Cannes this week for the annual Cannes Lions Festival. This is the world's largest party (ahem…"festival") for the advertising industry . So what if the European Union is teetering on the verge of collapse- "faisons la fete" everybody…Let's Party!! Explosive growth in emerging markets and digital, not to mention the surprisingly robust US ad advertising market (+3.1% last year with 2.2% growth forecast for 2012- Magna Global) means that creative talent is scarce. Slowly, Creative Directors at Israeli agencies have begun to win global prizes and enhance the collective reputation of the local industry. Now the major conglomerates, WPP, Publicis, Omnicom and IPG, are looking to Israel for creative hires. For example, this week Publicis Groupe acquired Israeli advertising and communications firm BBR. Care for hummus and shakshuka, Mr. Draper? Below are some great recent creative executions from Israel, courtesy of Meirav Oz.

Digital Campaigns: (Click on the campaign to view the video)

McCann Erickson, "The Anti-Drugs Timeline" (the first Facebook Timeline ad):

Facebook+Timeline+Ad

Grey Israel, Creative Machine, "Get Rid of That Brief"

Grey+Israel+ad

Y&R Israel, "Lost Soldiers"

lost+soldier+ad

Cross-Media Campaigns: (Click on the campaign to view the video)

Y&R Israel, The SDIA Project

SDIA

Grey Israel: EMDA, Israel Alzheimer Organization

EMDA

Publicis Ideologic: Coca Cola Village

Coca+Cola+Village

Saatchi & Saatchi: Blood Relations

blod+relations

Y&R Israel: Women To Go

Women+to+go

Y&R Israel: Get Tested

get+tested

Click on the campaign to view the video.

Levi Shapiro is a Partner at TMT Strategic Advisors, a research and strategy firm focusing on the technology, media and telecom sectors. He can be reached at levi@tmtstrat.com or via twitter: @levshapiro

Read all Levi's MediaBizBloggers commentaries at Unleavened Media.

Check us out on Facebook at MediaBizBloggers.com
Follow our Twitter updates @MediaBizBlogger

The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggers.com management or associated bloggers. MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries.

add this social bookmark link

0 Comments
Post a Comment










Commentary Archives

October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013

See all Archived Material

MediaBizBloggers.com

As we all know, words are wind, but sometimes that wind can be very biting. “…We're still doing TV ratings on something more analogous to political polling," says Time Magazine columnist James Poniewozik in a recent Public Radio International interview. Hard truths cut both ways though as the media industry continues to support and rely upon a seemingly flawed system. Nielsen might possibly retort “you know nothing” to such a comment , but as the media and market research industries begin to embrace big data as never before, the entire television ecosystem hinges on approximately twenty-five thousand Nielsen People Meter households whose data generate the incumbent TV currency. The U.S. Census currently places the U.S. household population at over 115 million, which equates to one people meter for every 4,600 U.S. households. A set-top box (STB) sample of 1.5 million households equals a 1:77 STB to U.S. household ratio.

Read More

National Geographic Channel, a network that in recent years has become known for its uncommonly creative publicity and promotion practices, faces just such challenges in the month ahead when it will debut “Eat: The Story of Food,” a three-night, six-hour documentary miniseries beginning Friday, November 21 that should leave sated anyone hungry for fresh information and fascinating historical footnotes about the title subject, and two new ongoing half-hour series, “Eric Greenspan is Hungry,” in which the celebrity chef travels around the country in search of the best meat, poultry and shellfish recipes, and “Chug,” a series in which comedian and TV host Zane Lamprey travels the world sampling the finest cocktails (and some interesting cuisine). “Greenspan” and “Chug” debut on Monday, November 24.

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds