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Published: March 7, 2012 at 12:28 AM GMT
Last Updated: March 7, 2012 at 12:28 AM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
Creative ad agencies have taken a back seat to media agencies during the digital revolution. The mad men era of advertising was defined by legendary creative geniuses who have disappeared or faded. While agency media groups have embraced digital, most of the big creative agencies have remained locked into legacy business models that will be progressively less relevant unless they accelerate their digital focus. That’s exactly what they will do in 2012 and beyond, predicts Jack Myers in this week’s Video Media Business Report. Expanded insights on major industry trends plus detailed economic forecasts are available. Watch this week’s Video Report and visit www.jackmyers.com/subscription-info for subscription information.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
In the final moments of The Blacklist's mid-season finale, Liz finally asks Red the question on everyone's mind: "Are you my father?" His response: "No." Wait, what?! It's not the answer we're expecting and somehow raises at least three more questions: Who is her father? Is Red related to Liz in another way? And of course, is Red lying? We'd bow down to the Blacklist powers that be if we weren't so busy shaking our fists at them!Read More
Tablets out-shipped portable computers this year for the first time ever. There are more tablet models to choose from than ever before, which means there are tablets for everyone… including your kids! Two years ago, just 8 percent of kids had access to tablets; today, that number is 40 percent, and it's trending up.Read More