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Published: May 8, 2013 at 08:02 AM GMT
Last Updated: May 8, 2013 at 08:02 AM GMT
Making friends the "old fashioned way" is so passé -- at least according to Budweiser Brazil, who's changing up the way we connect with each other with "Buddy Cup," created out of Brazilian agency Africa. The cups are embedded with a chip -- when clinked with each other, the two people would become friends on Facebook. The cups will be used during Budweiser events.
The Blaze 4.29.2013
As many regions are entering tornado season, the Weather Channel is reminding everyone to prepare. But it's how the Weather Channel is promoting their awareness campaign for Tornado Week that is gaining viral traction. It stationed fans to blow directly onto their busy interns' office — and made a fascinating live feed out of it.
The Chernin Group is producing an audacious new unscripted series that will be distributed entirely on social-media platforms instead of having a home on TV, according to sources familiar with the production. The series, entitled "@SummerBreak," will play out largely on four platforms: Twitter, where Peter Chernin sits on the board of directors, and Tumblr, where he is among the investors, as well as YouTube and Instagram.
As prospect draftees arrived at the 2013 NFL Draft on Thursday night, they were ushered to an iPad station set up to look like a goal post. Players smiled into the tablet's front-facing camera and posed for pictures which were almost simultaneously tweeted out to its Twitter followers. This, along with a series of other digital initiatives surrounding the NFL Draft is a part of the football organization's greater vision to connect fans at home to what's happening behind the scenes and in real-time at the league.
Brand Channel 5.2.2013
As Kermit the Frog taught an entire generation, "It's not easy being green." Clorox's Green Works is a case study in the steep learning curve of green branding. The line of environmentally friendly housecleaning products launched in 2008 with an endorsement from the Sierra Club, which helped boost its market penetration and credibility.
Business Insider 5.2.2013
Taco Bell has become the first major brand to venture into the latest social media darling: Snapchat. The fast food chain tweeted that fans should follow it on the app, which allows people to send pictures that self-destruct in 10 seconds, for a fun surprise.
1) Tell Us Why We Should Follow You. Twitter accounts that used words like "founder," "speaker," "expert," "guru," and "author" in their bios had more followers than the average account.
Sociable Blog 5.2.2013
You've probably experienced this sort of situation before. You log on to your Twitter. You see a tweet from a brand you follow. "Cool," you think. Maybe it encourages you to click, maybe not. You then check your Facebook. You see a Facebook post with the EXACT SAME copy as the tweet. It annoys you, but you can deal with it...
There's still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users' attention. Dubbed "Photos of You," the feature lets you tag other Instagram users, whether they're people or brands, directly in photos.
Business Insider 5.1.2013
Ben & Jerry's just partnered up with Oreo's digital shop 360i, which probably means you should start following the ice cream company on Twitter right now. If there is one brand that has truly shined on social media this year, it's Oreo.
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.
Social Media Today 5.2.2013
Content marketing is no longer optional. Any company with a website can benefit from content marketing. With the current importance of social business practices, high-quality content is rewarded with a social media spotlight, amplified exposure and increased lead generation and conversion.
Life just got more stressful for the workers at a Domino's Pizza restaurant in Salt Lake City. That's because that particular location is the guinea pig for the chain's new Domino's Live experiment, dreamed up by Crispin Porter + Bogusky.
Be On has been created from the combination of AOL's existing video distribution service Go Viral, production company AOL Studios, and the creation of new insight tools. The Samsung campaign running on Be On has been planned by Starcom MediaVest and communicates a "spread the beat" message to showcase the Galaxy S4's group-play feature, which allows people to share music with friends nearby.
New from the [L]earned Media Blog
Over the years the world of advertising has been forever changed due to a marketing tactic known as "Branded Content". For those of you who don't know what branded content is exactly, it's a way of advertising that blurs the line between what is entertainment and what is typical advertising.
As the advertising industry changes, brands are starting to catch on to this phenomenon known as content! Yes, content is king and consumers (or audience members as we call them) engage more with fun and intriguing content, rather than some boring banner ads (sorry banner ads).
Emmy Awards 2015: And the Nominees Should Be … (Part 1)
The process of determining this year’s Emmy nominees has begun, and we won’t know the results until the official announcement on July 16 from the Academy of Television Arts & Sciences.
The New Normal for Online Shopping
What would you do to get a great deal online? Turns out that it's quite a lot, especially if you're a Millennial.
Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
Was the Taylor Swift / Apple Music dust up nothing more than a premeditated hoax?
OTT w/ TiVo! Can Wi-Fi Trump Cellular?
Oh, Roamio, wherefore art thou? That’s something more cable operators (MSOs) as well as other internet service providers (ISPs) might be asking TiVo CEO Tom Rogers about. TiVo’s Roamio OTA is a set-top-box that acts as a digital video recorder for off-the-air broadcast stations. Rogers goes a lot further than just telling MSOs they can dodge retransmission fees: He suggests cable just get out of the video business and cede “TV” to over-the-top players. (Or, just go national OTT with current and/or altered bundles; can’t tell me the major MSOs haven’t run business scenarios to do just that.)
TED Women 2015: A Man's Eye-View
This year's TED Women Conference was my 20th TED and my first TED Women, where I was one of a handful of male attendees.
Stuart Elliott: When the News Makes News
The Brian Williams story continues, and with it, ever more to ponder.
"TREotM": The Seventies (with Coax)
Chapter 10, Part 5
Who Controls the Digital Eco-System?
Ever since the first man clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has under-pinned much of the discussion and debate. Who’s in charge?
The "Polbuzz" is Building: PBS’ "Poldark" is a Summer Sensation
A best in show has emerged from television’s busiest summer ever. The distinction may strike some as improbable during the season in which popcorn entertainment generally rules. This fine program has nothing to do with aliens, zombies, cops or killers. It is a first-class remake of a historical drama from the Seventies that probably sounds like a snooze. And while such declarations are generally a matter of individual taste, from where I sit it’s more entertaining than anything else on broadcast, cable or stream right now.
ARF Rocks Research World with Measurement Mandate
This year’s ARF Audience Measurement Conference, a top research-oriented conference, focused two of its 2 ½ days on the challenges in cross platform measurement. Cross platform continues to be a major initiative of an industry that has historically focused predominantly on television. But the days of linear TV dominating the discussion and the historical buying and selling of spots and dots is just about over.
Sold-Out ARF Conference Incites Industry Action
“Who sells out a research conference?” asked Advertising Research Foundation (ARF) CEO and President Gayle Fuguitt to the, yes, sold-out audience at the Foundation’s recent Audience Measurement Conference held at the sleek Conrad Hotel in Manhattan’s Battery Park City.
Data, Data Everywhere in the Upfront: An Overview -- Part 5
This is the fifth and final part of a series examining the new data initiatives of major data companies. Parts 1 through 4 outlined the many data initiatives, their scalability, whether their services were gaining traction in the industry and the issue of a standard metric to link systems and platforms. Here, I ask about the role of research in the Era of Data. Is its role changing? Is there a future for research as we know it?
CARPE DIEM: Advertising and the Media
Published on Apr 13, 2015
Broadcast Milestone: A Summer Stunner
It’s the first week of summer, and didja notice? Something rather remarkable happened last night. CBS, NBC and ABC offered three hours of original series programming. Further, Fox’s two hours were filled with original shows and one-half of The CW’s two-hour primetime block was occupied by a brand new episode of a long-running series.
Hard Truths from Universal McCann’s David Cohen
When a senior advertising executive who handles money matters appears at an industry event and speaks his mind in a public forum, as Universal McCann Chief Investment Officer David Cohen did at last week's Online Video Advertising Summit here in New York, everyone should pay attention.