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Budweiser, The Weather Channel, Taco Bell, Domino's & more - [L]earning Media

May 8, 2013
[L]earned Media

Published: May 8, 2013 at 02:03 PM GMT
Last Updated: May 8, 2013 at 02:03 PM GMT

Budweiser Lets You Make Facebook Friends With a Clink of Your Pint

AdAge 4.29.2013

Making friends the "old fashioned way" is so passé -- at least according to Budweiser Brazil, who's changing up the way we connect with each other with "Buddy Cup," created out of Brazilian agency Africa. The cups are embedded with a chip -- when clinked with each other, the two people would become friends on Facebook. The cups will be used during Budweiser events.

The Weather Channel is Pulling A Live Tornado Simulation Stunt With Interns

The Blaze 4.29.2013

As many regions are entering tornado season, the Weather Channel is reminding everyone to prepare. But it's how the Weather Channel is promoting their awareness campaign for Tornado Week that is gaining viral traction. It stationed fans to blow directly onto their busy interns' office — and made a fascinating live feed out of it.

New Reality Show to Skip TV, Play Entirely on Social Media

Variety 4.25.2013

The Chernin Group is producing an audacious new unscripted series that will be distributed entirely on social-media platforms instead of having a home on TV, according to sources familiar with the production. The series, entitled "@SummerBreak," will play out largely on four platforms: Twitter, where Peter Chernin sits on the board of directors, and Tumblr, where he is among the investors, as well as YouTube and Instagram.

How the NFL Is Running a Social Media Empire

Mashable 4.26.2013

As prospect draftees arrived at the 2013 NFL Draft on Thursday night, they were ushered to an iPad station set up to look like a goal post. Players smiled into the tablet's front-facing camera and posed for pictures which were almost simultaneously tweeted out to its Twitter followers. This, along with a series of other digital initiatives surrounding the NFL Draft is a part of the football organization's greater vision to connect fans at home to what's happening behind the scenes and in real-time at the league.

Clorox's Green Works Finds New Voice and Attitude to Combat Greenwashing

Brand Channel 5.2.2013

As Kermit the Frog taught an entire generation, "It's not easy being green." Clorox's Green Works is a case study in the steep learning curve of green branding. The line of environmentally friendly housecleaning products launched in 2008 with an endorsement from the Sierra Club, which helped boost its market penetration and credibility.

Taco Bell Just Snapchatted A Bunch Of Customers

Business Insider 5.2.2013

Taco Bell has become the first major brand to venture into the latest social media darling: Snapchat. The fast food chain tweeted that fans should follow it on the app, which allows people to send pictures that self-destruct in 10 seconds, for a fun surprise.

20 Data-Backed Ways to Upgrade Your Social Media Marketing

Hubspot 5.2.2013

1) Tell Us Why We Should Follow You. Twitter accounts that used words like "founder," "speaker," "expert," "guru," and "author" in their bios had more followers than the average account.

Don't Be a Social Media Sheep: Diversity Your Brand's Messages on Social Accounts

Sociable Blog 5.2.2013

You've probably experienced this sort of situation before. You log on to your Twitter. You see a tweet from a brand you follow. "Cool," you think. Maybe it encourages you to click, maybe not. You then check your Facebook. You see a Facebook post with the EXACT SAME copy as the tweet. It annoys you, but you can deal with it...

Instagram's New Feature Lets Brands 'Tag' Consumers in Photo Stream

AdAge 5.2.2013

There's still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users' attention. Dubbed "Photos of You," the feature lets you tag other Instagram users, whether they're people or brands, directly in photos.

Why Ben & Jerry's Might Become As Cool As Oreo On Social Media

Business Insider 5.1.2013

Ben & Jerry's just partnered up with Oreo's digital shop 360i, which probably means you should start following the ice cream company on Twitter right now. If there is one brand that has truly shined on social media this year, it's Oreo.

70% of Brand Engagement on Pinterest Is User-Generated

Mashable 5.2.2013

Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.

Excellent Content Plus Genuine Engagement Equals Social Business Success

Social Media Today 5.2.2013

Content marketing is no longer optional. Any company with a website can benefit from content marketing. With the current importance of social business practices, high-quality content is rewarded with a social media spotlight, amplified exposure and increased lead generation and conversion.

Domino's New Site Lets You Watch Live Stream of Pizza Being Made Somewhere in Utah

Adweek 5.1.2013

Life just got more stressful for the workers at a Domino's Pizza restaurant in Salt Lake City. That's because that particular location is the guinea pig for the chain's new Domino's Live experiment, dreamed up by Crispin Porter + Bogusky.

Samsung first brand to sign up to AOL's branded content business

Marketing 5.1.2013

Be On has been created from the combination of AOL's existing video distribution service Go Viral, production company AOL Studios, and the creation of new insight tools. The Samsung campaign running on Be On has been planned by Starcom MediaVest and communicates a "spread the beat" message to showcase the Galaxy S4's group-play feature, which allows people to share music with friends nearby.

New from the [L]earned Media Blog

"The Best of Branded Content" E-Book Review


Over the years the world of advertising has been forever changed due to a marketing tactic known as "Branded Content". For those of you who don't know what branded content is exactly, it's a way of advertising that blurs the line between what is entertainment and what is typical advertising.

Coca-Cola Gets Creative With "The Ahh Effect" and Earns Huge Earned Media Potential


As the advertising industry changes, brands are starting to catch on to this phenomenon known as content! Yes, content is king and consumers (or audience members as we call them) engage more with fun and intriguing content, rather than some boring banner ads (sorry banner ads).

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Agency Reviews Decided at a Cost of Millions
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"Netflix and Chill": Binge-Watching Reaches a Whole New Level
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Executive Perspectives: Jack Myers
Jack Myers is a Media Ecologist, and as such, he studies media agencies and how these agencies are choosing to spend their media money and on whom they are choosing to spend their money on. The emergence of digital video and the Internet of things (IoT) are massive industry game-changers, as marketing data can come from a multitude of sources. The data is all about the usage, the interpretation and the application of data and this is how media agencies need to position themselves in order to evolve within the industry. Myers has noticed the changes in the bigger media landscape as well. Many networks have moved from a more traditional, impression-based model to a performance-based model, therefore continuing to capitalize on all the emerging trends.

Screenvision Names John Partilla as Chief Executive Officer - Press Release of the Week
Media and Marketing Veteran's Proven Track Record of Innovation Well-Suited to Lead Screenvision into New Era of Growth

Industry Leaders React to comScore’s Acquisition of Rentrak
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Newspaper Media Influences Key Constituents
As candidates for the 2016 presidential election declare their candidacy they are also honing in on target constituents, platforms, messaging and media choices. Even at this early stage, targeted reach and differentiation are paramount. What we can all agree on thus far is that the key voters who will “swing the election” are Millennials, Women, Independents, African Americans, Hispanics and Seniors – and, local newspaper media reaches them all in a trustworthy environment.

Give Peace a Chance
In case you missed it, Burger King placed an open letter in today’s New York Times and Chicago Tribune asking McDonald’s to come together on September 21 “Peace One Day” — cast their differences aside with an unprecedented proposition. They are asking to share resources – crew and ingredients in one single pop-up location (based in Atlanta which is neutral ground) to create, serve and sell the McWhopper with all proceeds benefiting Peace One Day” (a not-for-profit).

U.S. Media Planner Survey Takeaway: Disruption Reigns!
Every year our organization, the Digital Place Based Advertising Association, conducts a survey of media planners to take their pulse on the subject of video media and advertising. The 2015 results reinforce what we all sense, i.e., the ground is moving beneath our feet. Disruption reigns.

Not Your Father’s Tune-In -- Part 3
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How Muhammed Ali, Joe Frazier and Satellites Changed TV History
The year 1975 is notable for many reasons: The Vietnam War ended with the fall of Saigon; John Mitchell, the Attorney General of the United States, was found guilty of the Watergate cover-up; fugitive Patty Hearst was captured in San Francisco, and NBC aired the first episode of "Saturday Night Live." To many of us laboring in the shallow trenches of cable television, September 30th, 1975 was the night that changed the course of television history.

Exclusive! Meredith to Publish New Lifestyle Title, Beekman 1802 Almanac
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Q&A: Hakuhodo’s D.A.Consortium on Automation, Programmatic and TV
Second of a two-part series! Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses “Automation, Programmatic and TV” with Kent Isshiki of Hakuhodo’s D.A.Consortium. The two executives appeared at Rubicon Project’s The 2nd Annual Real Time Trading Update from Japan's Buy Side in July 2015.

Can Anything Stop the Rise of the Adblockers?
There’s a very old joke about the adman who when interviewed said, “Don’t tell my mother I work in advertising, she thinks I am a piano player in a brothel.” Indeed, the legendary French adman, Jacques Seguela (the “S” in RSCG, now part of Havas) used the joke as a title for his 1979 book.

Off the Grid a Couple Weeks and the Media/Digital Worlds Go Wild!
So I got back to the connected world and caught up on the news on the flights toward America from Lisbon … business culture shock. The media and digital worlds shifted into overdrive while I was off the grid in a kayak mostly atop the Duoro River in Northern Portugal. Here are just a few of the harbingers and changers:

Is Online Media “A Market for Lemons”?
“[In a ‘market for lemons’] there is an incentive for sellers to market poor quality merchandise, since the returns for good quality accrue mainly to the entire group whose statistic is affected rather than to the individual seller. As a result there tends to be a reduction in the average quality of goods” -- George Akerlof, from “The Market for ‘Lemons’: Quality, Uncertainty and The Market Mechanism”

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