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Published: June 28, 2012 at 08:00 PM GMT
Last Updated: June 28, 2012 at 08:00 PM GMT
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
95% of college students are on Facebook. 47% Tweet daily. A whopping 90% shop online. Today's college students are different from the Millennials you've read about, and different marketing strategies are required to reach and influence them. They are the Hooked Up Generation. Learn more about them in this week's Jack Myers Video Media Business Report, available below, at www.jackmyers.com and at Reuters Insider.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
We enjoyed The Great Christmas Light Fight on ABC last night. The show has four families competing each week for 50K. A guy named Michael Maloney is the judge. Never seen him before, but he's REALLY into Christmas. Michael goes around the country judging Christmas lights. Not a bad gig at all. He gets driven around by Santa in a red ‘65 Impala. First stop was Whitestone, NY, where Kevin Lynch and his family -- Tina, Tara, Tori and Timmy -- help to decorate. Kevin is a retired firefighter and 9-11 first responder. He has some crazy Christmas spirit and obviously LIVES for this time of the year.Read More
A couple of weeks ago I took part in an event organised by the US-based ad technology business Pubmatic. My role was to moderate a session on what the hosts called “The Progressive Advertiser.” The notion was simple – to debate what we could learn from forward-thinking advertisers when it came to data management and analytics, and to online buying of space. Were they for example starting to bypass the agency groups?Read More