Part 2: Myers 2010-2020 Media Trends Report

June 21, 2010

Published: June 21, 2010 at 09:32 AM GMT
Last Updated: July 19, 2010 at 09:32 AM GMT

Next Week in Jack Myers Media Business Report:
Upfront Spending Report: Network and Agency Consensus Data

Media Industry Core Value 2:
Consumers are NOT in Control. Crowds and Data are King of Media and Marketing.

Has there been a more prominent mantra for the media business in the past decade than "The Consumer is in Control?" After years of debate over whether content or distribution is king, industry pundits appear determined to crown the consumer as king of all media, suggesting that each individual has so much control over his or her own media and technology choices that both content providers and distribution outlets are effectively disintermediated. Marketers, regulators and investors need to better understand who is controlling the actual destiny of media content producers, distributors and audiences. One thing I know for certain, it is not the individual consumer. In this week's Members-Only Report below (non-subscribers can visit www.jackmyers.com for more information), I explain why consumers are not really in control of their own behavior, how consumer patterns and habits will be shaped more by traditional marketplace forces than by emerging social media, and why data is the defining force of the future.

Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended members-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.

Corporate Subscribers, please click on the link to log in and read this complete commentary -- http://www.jackmyers.com/commentary/media-business-report/96786464.html

27 Comments

imitation jewelry - November 23, 2010

insisted they wear long necklaces cheap long pants, despite Florida's oppressive heat, to

keychain cheap

to keep other guys from looking at bvlgari b zero ring at their legs.

imitation jewelry - November 23, 2010

lost 30 pounds and

chanel ballerina flats

and was losing herself in Camacho, friends louis vuitton replica sunglasses friends said.She couldn't help it. She wasn't marc jacobs women wasn't willing to

new york - May 4, 2011

It really is links of london 3 rd biggest airport, using Luton airport along with Gatwick airport while using British federal government in 1984 official a plan to generate the environment interface in 2 phases to help remedy stress from Luton airport and Gatwick airport.The air interface will be linked to links of london sale simply by educates from Stansted air-port railway stop that perform per hour for you to London Liverpool Street train station, as well as frequently used inform know-how to be able to Stratford, Golders eco-friendly as well as links of london charms Victoria. it is also based near to each one of your M11 motorway which usually links London for you to Cambridge also it is about thirty moments push through links of london bracelet to generate fast inbound links for the cash.

coach outlet - May 12, 2011

Most people in fashion know that Coach
Outlet is a very prestigious and reputable brand.Coach Is extremely well known for its purses and kinds of bags.The brand has become widely known that more and more people want to get their hands on designer Coach handbags and Coach handbags online store,in the United States and other corners of the world.Today, Coach
Outlet Online Store reap tremendous profits from loyal shoppers.Coach has a reputation of manufacturing bag products that are very timeless-given the exquisite designs, very durable materials and a name that anyone trusts.Coach made it to the top of the bag manufacturing market and has gained the respect and trust,not only of consumers, but also of its competitors.
Welcome to Coach
Outlet Online Store.With classic romantic sense and modernist victorianism, Coach has become a new urban vogue trend not matter for leisure time or formal occasion. Coach provide huge collection of designer Coach handbags and Coach handbags online store,we also have Coach Wallets and Coach Crossbody Bags offer you the vogue and luxury Coach Bags with alluring up to 70% off low price. Free Shipping for order.

coach outlet - May 12, 2011

star09 - May 21, 2011

I recently came across your blog and have been reading along. I have no words except to say that I have enjoyed reading. Nice blog. I will keep visiting this blog very often..sturdy firefighter gear

coach factory - May 26, 2011

Coach Factory Outlet
Coach Purses
Coach Outlet Online
Coach Outlet Online Store
Coach Outlet
Coach Handbags
Coach Wallets

zangyue - May 27, 2011

chenjinhua - June 1, 2011

There are many factors that contribute to this number: Weight, pace and weather conditions are the chief ones, but others, such as air quality, can be significant as well. The rough calculus works like this: Runners who are heavier and running harder will need more fluid than lighter runners moving at a slower pace. During a hard 10K, I need to take in about 16 ounces of fluid, compared with my running partner's 12 ounces. The best choice of fluids for a run lasting 30 minutes or more is a sports drink, as it will replace electrolytes and sodium lost through perspiration. For runs of a half hour or less, you can get by with water or a post-run sports drink. Sweat rate is unique to each runner. shoes shopping online Everyone ugg favoliten needs to experiment to find the right balance for his or her body. Try the sweat test before and after a few different runs to establish a good baseline. Then plan your hydration strategy based on your rate and the conditions. Is it hot and humid on the day of your long run? Make sure you have a bottle on your belt or stashed in the bushes. Cool and dry during that nfl jerseys wholesale recovery run? Stop at water fountains if herve leger bandage dresses you need to, but make sure you get a snow shoes bottle of sports drink after the run. You do not need to replace all of the fluid lost, but replacing 70% to 75% of it will help stave off dehydration and prevent overhydration (hyponatremia).

chenjinhua - June 1, 2011

zara - June 24, 2011

Cheap Louis Vuitton provides our customers with 100% satisfaction service and welcomes any excellent advices brought by our customers. You could find the several of new things with top quality which display in your eyes in Louis Vuitton Outlet, such as Louis Vuitton Handbags and Louis Vuitton Jeans. In short, these magnificent bags design with simple body but noble taste and durable, you can be carried by hand or across the shoulder. Louis Vuitton Sale these jeans, you could enjoy a special discount voucher while you buy our products during the time. Of course, you buy more and more our products in Louis Vuitton Online, you enjoy more and more surprises and discount, too. Buy Louis Vuitton products are really cheap but high quality.louis vuitton outlet

Christian Louboutin Shoes - June 24, 2011

Many women friends all want to have a pair of their own individual character style shoes and the chaussures louboutin can help you achive it .So just come to our website which is your best choice the chaussures Christian Louboutin provide you so many charming products for you such as Christian Louboutin chaussures. I believe I can catch your heart.

Do you know the more charming and the fashion shoes is ?Let me tell you, it’s the christian louboutin shoes which have high quality and fine workmanship which receives the large female customers love.And christian louboutin sale you christian louboutin which is on sale with low price.So hury up to come our website to select.

Christian Louboutin Sale with discount at our website.We assure that wearing Christian Louboutin Shoes will let you feel comfortable.Christian Louboutin Pumps is most popular in this summer.Christian Louboutin website will give you the big surprise!

Sac longchamp - June 24, 2011

sac longchamp are made from the most exquisite materials available in the world.Longchamp pas cher is the best products for you.Sacs longchamp cher is one of the best products of. You can buy longchamp sac from our website at a low price. Back to sac longchamp outlet store to know more products information.

Sac longchamp is a world-class handbags brand. Longchamp sac is so charming. If you want to live in a fashional life, please buy our sacs longchamp pas cher.The price of our sac longchamp is most moderate for you.Action quickly.

Hogan - June 24, 2011

In the fashion world, high-profile brand has its noisy and bright ostentation and extravagance, but low-key also has its own low-key interest, each have their surprise. The Italy brand Tod ' 's family--- Hogan.It include Hogan Sito Ufficiale、Hogan Scarpe.Our website offer the law discount.So you can’t miss it.

Hogan is the most famous brand in the word.Now this is a good news for you that our Hogan Outlet offer Hogan Sito Ufficiale.If you like it,you can visit our website.We promise it will satisry you well.

xiaoxiao - July 3, 2011

Reliable quality, reasonable price and satisfying service at our Coach Outlet Store. Welcome you to visit! We would be top Life Coach, to provide value in the world! Coach store, known as leading and affordable luxury brand from American, creates attractive designer Coach Bags and accessories. The famous brand is fashion items. It will be beneficial to your life and show your special life styles, we have reason to believe that it can bring you a new sense of your life. To thank the trust of our customers, we hereby launch a promotion activity, Coach Wallets and Coach Sunglasses are also included. So excellent products, so cheap price, why are you waiting for? The rare opportunity is not often, please catch it!chanel outlet

hyhy - July 4, 2011

Coach Factory Outlet
Coach Outlet Online
Coach Outlet Storenk:www.stylelist.com/
Coach Outlet
Coach Handbags
Coach Tote Bags

Ray Ban Sunglasses - July 8, 2011

Ray Ban amazing artist eyesight eyeglasses utilization two instead special fibres to construct exceptional designs- heavy metal, plastic-made and like a consequence titanium. generally the framework and colours of the facilitates are usually a whole whole lot to fix completely special experience and for that reason people. Ray Ban a brand recognize new framework array could possibly range best from narrow as a excellent offer as exceptional and therefore vivid products. Which signifies alongside Ray Ban eyesight protection one could show up and really feel studious, pro, enthusiastic which consists of trendy. Ray Ban has used the particular spectacles for several grows more mature to some superb revolutionary flat near to the whole. Ray Ban UK It might have showed especially where dressed in eyesight eyeglasses doesn't imply appearing of style but instead it signifies vacationing in elite as well as up-to-date. Ray Ban Wayfarer I would say the photo frames using the arranged could possibly be light-weight and cozy but would make the customer ditch by themselves by applying the instant which they include add-ons it's. Now you have an essential element with Ray Ban Aviators which has forked out substantially in to the local community attention towards the emblem. A individuals eyesight specific upon every and every positioned on exhibits what type of loyalty as well as method of pondering moved at bringing in every touch could possibly be genuinely understand. Ray Ban Polarized Titanium window frames brought on by Ray Ban are generally instead properly acknowledged there isn't any reliable qualities.

cheap polo shirt - July 9, 2011

that golf is a great way to get to know know wholesale ralph lauren polo shirts know someone.You start trying to hit that little white ball,
can't be somebody that you're not, because all of you you lacoste polo shirts you shows up, he said.The White House agrees.This is simply
effort to get together outside of an office, outside of of polo shirts of the normal venues that presidents and speakers of the

dollytrade - July 12, 2011

yiwu market sourcing services
yiwu market
yiwu market directory
yiwu market guide
yiwu market guide
yiwu market manufacturers
yiwu market manufacturers

gomee - July 13, 2011

A wide range of Australian made UGG Boots and sheepskin leather products. Supra Shoes on hot sale now,we carry a large inventory from Supra Footwear, Including Supra Shoes,Supra Skytop And Supra Avenger,Supra Bandit,Supra Bullet.2011 newest Timberland Boots for sale,retail all Cheap Timberland Boots series from our Timberland Boots UK store at wholesale price! Professional after-sale service and fast shipping on all orders.Huge Puma Trainers Range at LQshoes Massive Sale Now On. Free Delivery to UK USA Canada... Buy Cheap Puma Shoes at Puma Shoes Online Store Now! Huge Range, all with Fast, Free Delivery.Bryant, the gap in the purchase price of shoes in kobeshoes.cc! Zoom discounts and cheap to buy the lowest price every day Kobe Shoes.

gomee - July 13, 2011

Cheap trainers uk - July 14, 2011

888aj2:
skateboard shoes with multiple color choices, with the outdoor season this outing, so Air Max 2011 is more wild. Camouflage uppers also allow sports shoes covered with a layer of spring colors. The dotted yellow Chrysanthemum, such as summer, bloom in the mountains and plains between the growth of both the cantilever mountain stream or road, it represents a tenacious and gorgeous, with stunning yellow, clearly marking their own; and blue camouflage mysterious, more like old trees next to the flowers, that a remarkable flowers. Always the rule in this green world seemed so unique and mysterious.

raybansunglasses - July 15, 2011

This was really an interesting subject, I am very lucky to be able to come to
your weblog and I will bookmark this web page in order that I could come back
another time. Welcome to visit raybans.uk.com~~

Ray Ban uk
Ray Ban sunglasses
Ray Ban
Ray Bans

Authentic jerseys wholesale - July 22, 2011

Do you want to buy your personalized jerseys? There are three kinds of cheap authentic nba jerseys are arrival for you to choose. One is cheap MLB jerseys,the other two are wholesale nfl jerseys and wholesale nba jerseys. NFL throwback jerseys and authentic mlb jerseys are playing an important part in our classmates' everyday lives. They say that cheap nfl throwback jerseys could make them perfect. Either when they are playing balls or just in their everyday lives, NFL jerseys wholesale could make them more comfortable. Jose, who is my best friend, says that cheap nfl jerseys and nfl jerseys for cheap could save their family more, all their family love to share discount authentic jerseys online. Wholesale jerseys and cheap jerseys for sale online could save us more than buying from retail store.

Authentic jerseys wholesale - July 22, 2011

discount puma shoes - July 26, 2011

cheap PUMA Drift Cat Shoes on sale. pumagogo.com specialized in Discount Puma Shoes. As we know Puma shoes are very popular all over the world. Especially PUMA Trionfo Shoes, Puma Usain Bolt Shoes and Puma Voltaic Shoes, Puma Year Of The Ox are loved by many young people. Puma Shoes For Sale in our company has a good reputation at low price with top quality! cheap Puma Ducati Shoes on sale.

wholesale nike - July 26, 2011

Have you ever watched the NBA games, most people like to wear nike basketball shoes. Do you know why? Because it's higt quelity and perfect appearance was popular by people. You can wholesale nike in web store with low price, chooce which you like. Cheap nike air max, cheap nike free, nike dunk SB shoes with mang kinds color combine, give you different visual effect. Hurry to buy! Wholesale Nike Air Force 1.

Jack Myers ThinkTank

Featured MediaBizBloggers

Regulator Redux: Telecom Commissioners Talk Policy - Levi Shapiro
By: Levi Shapiro

The annual Pacific Telecom Council (PTC) conference is known as the "Davos of Telecom". For 34 years, CEO's and telecom regulators descend on Hawaii to sip Mai Tai cocktails and spar over policy. This year, regulators from the US, Japan, Germany and New Zealand provided a very different vision for telecom oversight.

The Branding Renaissance - Uwe Hook
By: Uwe Hook

When I grew up, my favorite brand was Coca-Cola. I also loved McDonald's and any cereal brand. The unhealthier sweeter, the better. Over time, I learned that Coke was nothing more than sugared water and McDonald's peddled really crappy food sourced through really terrible methods. Well, and cereal was nothing more than sugar in milk. My love for these brands turned into cynicism. They still created great advertising but it's hard to enjoy any commercial or online game when you have videos of tortured chicken in your head.

Click Here for Subscription Information

Part 2: Myers 2010-2020 Media Trends Report

keychain cheap

chanel ballerina flats

Archive

Jack Myers ThinkTank

Featured MediaBizBloggers

Site Links

About Jack Myers

Upcoming Speaking Engagements