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Myers 2010-2020 Media Trends Report: Part 1
Published: June 14, 2010 at 11:00 AM GMT
Last Updated: July 19, 2010 at 11:00 AM GMT
The advertising and marketing communities, regulatory officials, consumer electronics companies, Microsoft, Apple, Google and many traditional media companies have discovered several areas of convergent interests and needs. These common core values are defining a template for success and growth of media and entertainment companies. An understanding of these core values can help investors, marketers, media content creators and distributors, agencies and regulators identify the opportunities and risks inherent in their decisions as they consider their options in an increasingly complex media marketplace.
These media industry core values are the focus of the new Jack Myers Media Business Report 2010-2020 Media Trends Report that will be released in July. Today's report, published for members-only, focuses on the valuation of traditional media and how the market is positively revaluing the media industry's beachfront property.
Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended members-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.
Coming Soon in Jack Myers Media Business Report: Trend #2 - The Consumer is NOT in Control.
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Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are… and are not.
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